In addition to the 30% transfer bonus to Virgin Atlantic, American Express launched a 20% bonus today when transferring Membership Rewards points to your Hilton Honors account.
The Deal
- Get a 20% bonus when transferring American Membership Rewards points to Hilton Honors.
Key Terms
- Expires July 14, 2026.
Quick Thoughts
There isn’t too much to get excited about with this transfer bonus. That’s because our Reasonable Redemption Value for Hilton points is now only 0.35 cents per point. That means that if you were to redeem Hilton points for that value on an award stay, you’d effectively only be getting 0.84 cents per point of value from your Membership Rewards points—pretty bad.
It is possible to get better value than that, especially if you can take advantage of Hilton’s 5th night free benefit on award stays for those with Silver status or higher. If you were able to get 0.6 cents per point of value, this transfer bonus would mean you’d be getting an effective 1.44 cents per point of value from your Membership Rewards which is much better, but still far from being a no-brainer.
Here’s a list of all current and past transfer bonuses to Hilton Honors from all transferable currencies:
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NM – expired
I have a post coming out shortly, but I think that Amex launched this and the Virgin transfer bonus a week early and have pulled them for now.