(Update: More Info) Hyatt Peak/Off-Peak Pricing Coming On Oct 26 – Here’s More About How It’ll Work

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Update 10/24/21: We checked with Hyatt to get definite confirmation that once awards become bookable, that properties wouldn’t be able to adjust pricing to peak rates as that’s what we previously believed.

It seems the actual situation is a little more nuanced as there could be some situations where properties are allowed to increase pricing, although it wouldn’t affect existing bookings – only new ones. I’ve added their official response in the ‘Pricing Will Be Fixed Well Ahead Of Time’ section below, but it’s not good news.

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We’ve received more information from Hyatt about peak/off-peak pricing and there’s some good news here.

Park Hyatt New York swimming pool
Park Hyatt New York

Off-Peak/Peak Award Pricing

Just as a reminder, here are the off-peak, standard and peak pricing levels that Hyatt will be introducing:

World of Hyatt Peak Off-Peak Pricing
World of Hyatt Off-Peak/Standard/Peak Pricing

We previously knew that Hyatt would be implementing off-peak, standard and peak pricing from mid-October 2021 for stays starting in March 2022. Those dates were a little vague, but we now have precise dates.

That new award pricing will begin on October 26, 2021 at 11am ET for stays from March 1, 2022 and beyond. That gives you almost a week from today to lock in awards at their existing standard rate in case the hotel(s) you’re planning on staying at from March 2022 end up being peak-priced for your dates.

We also have more details about how off-peak/standard/peak pricing will work.

All Types Of Awards Will Be Priced This Way

It’s not only standard rooms that will have off-peak, standard and peak pricing. Seeing as you can book other room types using points – i.e. rooms with club access, standard suites and premium suites – that pricing will apply for all bookable room types.

The same goes for stays booked using Points + Cash – there’ll be off-peak, standard and peak Points + Cash pricing.

How Existing Reservations Will Be Handled – Good News!

Hyatt has confirmed that if you book a property before October 26 for a stay from March 1 and peak pricing is implemented for your already-booked dates, they won’t charge you more. That’s to be expected, but it’s good to have that confirmation nonetheless.

What’s better news though is how they’re dealing with existing reservations where the hotel subsequently implements off-peak pricing for the dates you already have booked. I previously assumed that you’d have to keep an eye on the pricing and would have to cancel and rebook existing reservations yourself after October 26 if you noticed the price went down due to those dates being off-peak.

Nope! Hyatt will automatically be refunding you the point difference if your existing reservation ends up at off-peak pricing. It’s great customer service that they’ve actively set up that capability and is just one more reason why so many of us love Hyatt.

Pricing Will Be Fixed Well Ahead Of Time

It turns out that I had another mistaken assumption about how Hyatt would be implementing peak pricing in particular. I figured that properties would be able to change dates to peak pricing at short notice if there was unanticipated demand (e.g. hotels near a baseball stadium where the local team made it to the World Series).

That’s not the case though. Hyatt has advised the following:

Redemption rates for free nights will be announced as soon as nights are available for reservations (usually 13 months in advance). A new online calendar will also be available to assist in planning.

It therefore doesn’t seem like properties will be adjusting award pricing at late notice, so you’ll be able to count on how many points you need to plan an award stay well ahead of time provided there’s award availability. Hyatt award nights can usually be booked ~13 months ahead of time, so you’ll know well in advance how many points you’ll require on award stays.

Update: As mentioned at the top of this post, our original understanding was that Hyatt properties wouldn’t be able to change redemption rates after the calendar had been loaded ~13 months ahead of time. However, that doesn’t seem to be the case after all as Hyatt has advised the following:

There may be extenuating circumstances that would require point pricing to be adjusted on certain dates once they are made bookable, based on unique market conditions. However, we will try to limit this wherever possible, and will not charge additional points for any existing award reservation that changes to Peak.

This is therefore a negative development as it means that if you check award pricing, that pricing could change if you happen to check again the next day. Hyatt suggests this will only happen in extenuating circumstances and that they’ll try to limit this happening, but there’s certainly a danger here that some properties will play games with award pricing. That could make it trickier for guests in terms of knowing how many points they’ll need to book an award stay.

Peak Pricing Won’t Affect Free Night Certificates

One of the frustrating aspects of Marriott free night certificates is that they’re only good up to a certain number of points versus being based on category levels which is how they used to work. That means that if you have a Marriott certificate that used to be good on category 1-5 properties, that’s now only valid on properties costing up to 35,000 points. That means if that category 5 property is at peak pricing for your date(s), you have to pay 40,000 points per night and so your 35k certificate is no good.

Hyatt isn’t playing those kinds of games. If you have a category 1-4 or 1-7 certificate, you can use it any time provided there’s standard award availability – even if the property is charging peak pricing for your date(s).

Category Changes

We were originally expecting for there to be category changes going into effect from March 2022. Those might still be going ahead, but no information has been provided on that front yet.

Final Thoughts

This is all good news. Existing bookings that drop to off-peak pricing will have the additional points refunded, you’ll know up to 13 months ahead of time how much an award night will cost and you can use your free night certificates even during peak pricing.

While I’m not overly excited about the fact that Hyatt is introducing peak and off-peak pricing, it feels like they’re implementing these changes in the best possible way (albeit without knowing how many days per year each property will choose to charge peak pricing).

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[…] However, Frequent Miler noted today that Hyatt told them that there may be some “extenuating circumstances” where a rate may need to be changed but currently booked awards would not be impacted. […]

Matthewsf

So just to verify, award stays booked Anytime after Oct 26th for travel/stay before March (e.g. in Jan/Feb) will NOT show/have any peak pricing options…same as before, right? It’s only for stays after March 1?

[…] מועדון המלונות World of Hyatt יחל להפעיל תמחור דינמי בשבוע הב… […]

Sea Pea

So there is no way to know ahead of Oct 26th which hotel to book for April that might be going up in price?

Lets say you don’t have a hotel in mind but want to buy something before Oct 26th but have no idea which one to corner the market on.

Scott

How often will the peak/off peak change? With marriott it’s monthly up until 45-60 days out then it changes seemingly daily.

Scott

Doesn’t hyatt designate an geographic area as peak/off peak and then all hotels in that area set as such for the assigned dates?

Explorer

If indeed hotels have to commit to peak and off-peak periods a year in advance, that will not ultimately be advantageous to World of Hyatt members. Given the tremendous lack of visibility about demand and occupancy levels a year out, even more so in the unprecedented and highly volatile world we now live in, hotels will tend to err on the conservative side, limiting off-peak periods and extending peak periods in order to avoid potential displacement of regular, non-award rooms revenue. Limiting flexibility in this way seems neither in Hyatt’s , the hotels’, or the consumer’s interest.

Travelin'Dandy

just out of curiosity, has anyone had any insight into the reasons for the varied increases? it looks like the category 3s are taking the biggest hit, essentially becoming category 4’s when peak priced, since that’s the only category that moves up by 25%. As I’m planning a pretty big European trip next summer I’ve noticed that there are quite a few category threes in desirable locations and I’m wondering if this was part of the consideration for the price increase at that category. I mean, the fact that category threes are priced 25% higher as opposed to a category 5 that only goes up 15% just seems inconsistent. Not that I want huge increases at all, being new to Hyatt and becoming globalist right when they introduced the system is a pretty big blow.

Just curious.

Scott

Just wait until Hyatt brands(i.e. non slh) move into category 8. The most expensive hyatt used to be 23k and it’s nearly doubled since then.

Last edited 2 years ago by Scott
Christian

How much notice will we get for actual changes by a specific property? Or is this a wild-guess devaluation where you’re blind guessing until the changes actually hit?

Christian

Sorry, I was unclear. Yes, I was hoping to see beforehand whether a specific date at a specific hotel would qualify for peak pricing so I could use my points for those bookings rather than situations where the prices would be the same or lower.

Aaron

For the purposes of better understanding how Hyatt will manage this lets say you currently have a two night reservation at a cat1 hotel (5000+5000=10000).

If 1 night becomes off-peak and a new reservation would cost 8500 points (5000+3500=8500) it’s clear that Hyatt would refund you 1500 points (10000-8500).

But if 1 night becomes off-peak and 1 night becomes peak (6500+3500=10000) would you receive a 1500 point refund due to one night’s 1500 point drop (5000 -> 3500) or a 0 point refund since the total point price of a new reservation (10000) won’t have actually changed?

Last edited 2 years ago by Aaron
Aaron

Any update on this?

Sea Pea

Dang you think of everything.

Win tee

I’m most intrigued about the new online calendar