Targeted personal Platinum offer w/o once in lifetime language?


American Express is apparently sending out targeted emails to select card members enticing them to apply for a personal Platinum card.

Personal Platinum Targeted

The offer comes with an RSVP code to apply. Typically, most Amex sign up offers exclude customers who have or have had the card in question. In other words, Amex sign up bonuses are usually limited to once-per-lifetime. Notably, this email offer does not have any once-in-a-lifetime language. At this point, we don’t know whether or not this is meaningful as we don’t have any data points with this particular offer. However, based on past targeted data points via mail, the absence of once-per-lifetime language usually indicates that the offer is not restricted. At least anecdotally, Amex seems to be increasing exceptions to the once-per-lifetime limitations. If you’re interesting in trying for it, keep your eye out for a targeted email. The subject line says, “Congratulations. You’re Selected to Apply for An Exclusive Offer.” or “Congratulations [First Name]! Get Exciting New Benefits with The Platinum Card® Membership.”

For those who like reading fine print, here is the fine print included:

Get new privileges, possibilities and perks you deserve — designed for your lifestyle. This offer expires June 10, 2017.
Apply now using your RSVP code XXXXXXXXXXXX or call 1-866-418-4438 and mention XXXX: XXXX:XXXX.
Annual Fee: The annual fee for The Platinum Card is $550. Foreign Transaction Fee: None.
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