Choice Privileges is once again offering a “mystery bonus” deal when buying their points. This time they’re giving up to a 40% bonus when buying 16,000+ points. That drops the price to as low as 0.74cpp (cents per point).
The Deal
- Choice Privileges is offering bonuses when buying points:
- Buy 16,000 points or more & get a 40% bonus (0.74 cents per point)
- Direct link to offer (our affiliate link).
Key Terms
- Transactions must be completed between 12 AM EST January 8, 2025 and 11:59 PM EST February 6, 2025 to be eligible for this Bonus offer.
- There is a 6,000 point purchase minimum that applies.
- Must be a Choice Privileges® Rewards Program member.
- Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Price includes all applicable fees. A GST/HST charge applies to purchases by Canadian residents.
- An additional QST charge applies to purchases by Quebec residents.
- Purchased points are not refundable and are applicable towards all Choice Privileges rewards.
Quick Thoughts
Buying Choice points for 0.74 cpp could make sense in some circumstances. While our Reasonable Redemption Value for Choice points is 0.67 cpp, when doing research to calculate those values, Tim found that at the 70th percentile you could expect to get 0.84 cpp of value when redeeming your points on award stays. As a result, someone with some flexibility to their travel dates and/or destinations could certainly get more value by buying points and redeeming them for an award stay rather than booking paid stays.
Remember that, if you booked a paid stay, you’d earn points on the stay. You could also click through from a shopping portal on a paid stay to earn cashback/rewards, you might be able to earn bonus points from whichever promotion Choice is running at the time, plus you could earn bonus points by paying for the stay with a card that earns more at Choice or on hotel stays.
If it does seem like buying points would make financial sense, click through from a shopping portal – here are the current rates.
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Going to Norway later this year, and Choice has fantastic deals there as Greg has written about previously. Bought a bunch of points earlier this morning, and the points are still pending. My credit card was charged. How long does it usually take for points to show up after purchasing?
Buyer Beware
This is out of date info, the 100 day limit is gone but sadly there was a serious deval that also happened.
OMAAT had a post about it yesterday
There was no devaluation, we posted about it a few hours ago (you can see it here).
Thanks for the heads up that the 100-day text is still in there. Just FYI, the 100-day limit is still being enforced on app and mobile booking platforms, but it’s up to 50 weeks on desktop. Hopefully the window will be extended on the app and on the mobile site soon.
Not that Choice has any IT challenges. Not trying to be a wiseacre. Just offering a public service announcement.
I sort of watch Choice like a hawk. And this was actually the fourth devaluation they had done within about 12-13 months and was the worst of the four as far as I was concerned. But then they just undid most of this fourth big devaluation and now there are some spectacular deals back. And some of those hotel deals are actually better in some of these markets than anything Choice ever before had with them. But others are within 20-40% of the historical best, so still a big point price increase over 4-6 years ago even in the markets where the reimbursement raid paid for award nights remains the same as 4-6 years ago.
Does purchasing Choice points extend the expiration date on points?
Nope. You never know what you are going to get with Choice. I have Platinum status, staying at their higher end properties like Cambria and Radisson. Just had a horrible Radisson experience, and reached out to Choice for assistance. Didn’t even get a response. I’ll be taking my business elsewhere in 2025.
Choice elite status has rarely counted for much of anything for me while staying at the hotels. A few properties in Canada and elsewhere upgraded me because of Choice status, but that was pretty much the exception and rare for me.
Prior post (https://frequentmiler.com/buy-choice-points-with-30-discount-0-69cpp/) has a helpful sale history
I have found some absolutely fantastic redemptions with choice points internationally in Europe, Oz, and Japan.
Choice occasionally offers double points for points purchases made with Choice credit cards. If I am not mistaken, the Select card has a better offer AND IS WORTH WAITING FOR!!!!!!
I’ve found great redemptions in Italy and Japan. Not sure I would ever use them in the US though.
Agreed!
Can you kindly share where in Italy you found good Choice redemptions? I’m planning a trip to Italy his summer (Milan, Florence, Rome, Naples) and maybe some Choice hotels in those cities would work. Thanks!