Rove Miles will again be running several overlapping deals for several days starting this weekend. This one is named “Built Better,” and my guess is that the pun is intended to toss a little bit of good-natured shade towards the tempest happening over at Bilt.
The promotion begins February 7th and includes the opportunity to earn a 40% bonus on loyalty-eligible hotel stays, boosted earning rates at giftcards.com for several brands’ gift cards, and 250 free miles for posting on Instagram and tagging Rove.
The Deal
- Rove Miles is running the following deals from February 7th through February 11th:
- Earn 40% bonus Rove miles on loyalty-eligible hotel bookings
- Earn 250 free bonus miles by making a post on Instagram and tagging #rovemiles
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- One bonus per account
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- Get increased earnings when buying gift cards from Giftcards.com after clicking through from the Rove shopping portal and buying gift cards for the many different brands, including:
- 5x miles
- Amtrak
- CVS
- Delta
- Disney
- GrubHub
- Instacart
- Marriott
- Southwest Airlines
- Starbucks
- Target
- 4x Miles
- Visa and Mastercard gift cards
- 5x miles
- Our Rove referral link
Key Terms
- Offers valid from 8:00 a.m. EST on Saturday, February 7, 2026, through 11:59 p.m. EST on Wednesday, February 11, 2026.
Quick Thoughts
40% on loyalty-eligible hotel bookings
The most notable deal is the opportunity to earn 40% bonus Rove miles on loyalty-eligible hotel bookings. As a reminder, hotels listed as being ‘loyalty-eligible’ on Rove’s travel booking portal will earn you points in your hotel’s loyalty program in addition to the Rove miles you earn. You’ll also be eligible to receive elite status benefits, earn elite night credits, etc. Rove typically awards 5x miles on loyalty-eligible bookings, so this promo increases the earn rate to 7x.
Rove recently made a change so that loyalty-eligible stays are billed by the hotel directly as well. That means you can pay with that hotel chain’s credit card to earn bonus points on the paid stay while triggering Amex Offers, Chase Offers, etc.
Rove miles are a transferable currency with more than a dozen travel partners, so earning a 7x rate is, for many people, more valuable than earning 7% cash back. When booking through Rove, you earn miles on taxes and fees as well as the base room rate, though mandatory hotel fees charged at check-in won’t qualify.
Boosted earning rates
Earning 5x miles on hotel and airline gift cards (or 4x on Visa/Mastercard) is a decent return. However, keep an eye out for other deals, as Amazon, grocery stores, and other retailers can also offer good discounts on these gift cards.
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Definitely throwing shade at BILT. They know.