Through Oct 5
Deal is dead for today (9/30), but new coupon codes should be available soon. Starting tomorrow (10/1/2013), use this link to generate your coupon code.
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10/1 link says the allotment of codes has been reached.
I had the code, was able to place the order on staples.com website. Just got an email from staples that my order was denied and canceled. Seems staples realized that it should not have let it used on gift cards.