Bilt has announced details of its next Rent Day campaign and it’s another potentially good one, but it has a twist that isn’t entirely positive. They’re offering a 40%-100% transfer bonus to Virgin Red, but rather than the transfer being based on your Bilt Rewards status level, your exact percentage will be targeted. The bonus baseline will be higher than normal though.
In addition to that, Bilt is launching a new, ongoing status match with Virgin Voyages.
The Deals
- Bilt is running the following new promotions:
- Get a 40%-100% bonus when transferring Bilt Rewards points to Virgin Red on September 1.
- Bilt members with Silver status or higher can match their status to Virgin Voyages status.
Key Terms
- Virgin Red transfer bonus
- Available Monday, September 1 only, 12:00 AM ET – 11:59 PM PT.
- Virgin Voyages status match:
- Available from Monday, September 1, 2025 on an ongoing basis.
Quick Thoughts
Virgin Red transfer bonus
Bilt transfer bonuses normally have different bonus tiers based on your status in the Bilt Rewards program. This latest transfer bonus doesn’t have that setup, instead replacing it with a targeted bonus that you’ll see when logged into your account on September 1.
On the positive side of things, Bilt has advised that the minimum bonus will be 40%. For those with base level Blue status, that’s a great percentage and is higher than their normal bonus level for those without higher status.
However, I’d question the wisdom of Bilt taking this targeted approach more frequently. If transfer bonus thresholds become detached from status levels on Rent Day each month, that’d remove a key incentive for earning Bilt status. With this latest offer, I imagine Platinum members will be targeted for higher transfer bonus percentages and those with lower status levels will be targeted for lower bonus levels. However, if you can’t be assured that you’ll be eligible for higher bonuses when Bilt offers transfer bonuses, will the effort of earning Platinum status be worth it in the future?
Virgin Voyages status match
On September 1, Bilt will also offer a status match to Virgin Voyages. Rather than this being a Rent Day deal that’s only available on that day, it’ll be an ongoing benefit as part of the Bilt Rewards program.
Those with Silver and Gold status with Bilt will be matched to Blue Extras status with Virgin Voyages, while Platinum members will be matched to Deep Blue Extras. Benefits for Blue Extras members seem somewhat limited, but Deep Blue Extras status could be a very nice benefit for Platinum members when cruising with Virgin Voyages. That’s because it includes a $100 bar tab credit, unlimited premium WiFi, priority boarding, some complimentary laundry items and more.
The text in that table is fairly small, so you can view a larger version here.
We’ll republish this on September 1 as a reminder when both these deals are live.
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Silver 40% 🙁
Gold and 60%. I agree this will stink if they start making a habit of doing targeted offers instead of status based.
Silver and 60%
Blue 60%
Bill blue and 60%
Gold. Targeted for 40%. this is the second time i’ve had either platinum or gold status and gotten the lowest transfer bonus offered. Gold will be more of a stretch this year while meeting the spend on the reserve business sub. With these terrible targeted bonuses i don’t know that i want to bother.
Is Virgin Voyages Blue Extras status worth anything if I don’t have plans to cruise with VV in the next year? Can that status be matched to another cruise status for any benefit?
I’m not sure about matching to other cruise lines. This is an ongoing benefit though rather than a one-time status match, so there’s no harm in matching so that you’ve got it just in case.
Silver and 60% here
I agree that it seems odd for Bilt to not tie the bonus % to status. Presumably they think that they can do a better job of micro-targeting people. But for me personally, just paying my rent gets me Silver every year and to the point where I could reasonably push for Gold if I really wanted – and the more they decouple the bonuses from status the less incentive I have to push for Gold.
Silver and 40%
Platinum and offered 100% bonus to Virgin.
Bilt Platinum – targeted for 100% – not tied to amount of points transferred.
I’m Platinum. The Bilt app shows that my bonus will be 100%.
Bilt Gold, targeted for 60%.