With Valentine’s Day over, I was eager to see if the online shopping portals made any changes. Last night I made the following predictions:
My guess is that nothing will change for a few days. The shopping portal admins will forget to take down the Valentine’s Day displays. After a few days, we’ll see the references to Valentine’s Day start to disappear, but with no major promotions to replace them until, maybe, March 1.
After checking out 5 or 6 shopping portals, I’d say I was about half right. I was wrong in guessing that the Valentine’s Day displays would still be there – they do seem to have disappeared. I think I was right, though, in saying that there will be no major promotions (at least right away). For the portals and merchants I spot checked, I didn’t see any obvious big changes. Did you?
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From a marketing point of view, I suspect that no current promotion is probably better than an obviously stale promotion. Nothing suggests – nothing. Stale suggests that they are not paying attention. Congratulations on achieving at least 50 percent. I would have guessed a bit less.