Alliant drops first-year bonus, makes semantic change that may affect those in the first year


Alliant has dropped its first-year bonus on the Alliant Cashback Visa Signature card. They have long offered 3% cash back for the first year and 2.5% back thereafter, but the 3% first-year bonus is no longer being offered to new applicants. Those who applied when they were offering 3% for the first year will keep that 3% rate for the first year, but the cap is not completely clear.

As Doctor of Credit points out, there has additionally been a key change to the wording of card benefits that may have a negative effect on those in the first year. News broke earlier this month that beginning on March 14, 2019, card holders would only cash back on the first $10,000 in purchases per month. This is how that showed up on the Alliant page a couple of weeks ago:

a screenshot of a credit cardBased on the wording of that sentence, it was assumed that card holders who are already beyond the first year would earn a maximum of $250 in cash back per billing cycle. Those cardholders who applied while Alliant was offering 3% for the first year who are still in the first year would have expected to be able to earn up to $300 per billing cycle based on that sentence.

However, Alliant’s site now words it differently:

a screenshot of a credit card

The distinct difference is that it now says that maximum cash back earnings will be $250 per billing cycle. It’s unclear whether this means that those in the first year will still earn 3% on up to $10,000 in qualifying purchases or whether they will also be limited to earning $250 in cash back per cycle (which means a cap of $8,333.33 in purchases per billing cycle if you’re earning 3% back).

Either way, we’ve noted that this development is a negative, especially when taking in context with the increase in the annual fee last year. At this point, the card only makes sense if you spend between $20K-$120K per year and never exceed $10K in purchases per billing cycle. Here’s the math on why:

  • $20K in purchases x 2.5% back = $500 back – $99 annual fee = $401 net back / $20K in purchases = 2.005% cash back (any less and a no-fee 2% cash back card wins)
  • $120K in purchases x 2.5% back = $3,000 back – $99 annual fee = $2,991 net back / $120K in purchases = 2.4175% back

Since the annual fee is waived for the first year, those in the first year will either earn a max of $3,000 back (on $100K in purchases) or $3,600 back (on $120K in purchases).

While I still have the Alliant card and use it for north of $20K per year in purchases, I’m questioning whether or not it is worth it long term. One big purchase that goes over the monthly cap and earns no rewards on some portion of the purchase would leave me pretty dissatisfied. I will probably take an eye toward the Bank of America Premium Rewards card with Platinum Honors in 2021 for an “everywhere else” card.

H/T: Doctor of Credit

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