Citi Backward

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UPDATE: NerdWallet has issued a retraction.  Read below 

NerdWallet reports that the Citi Forward card no longer gives 5X points for Amazon.com purchases.  Here’s an excerpt from NerdWallet’s post:

The Citi Forward gives 5 ThankYou Points per $1 spent on movies, music, restaurants and bookstores – the last of which used to include Amazon. However, as NerdWallet has confirmed, this is no longer the case.

This is bad news for Forward fans.  However, since this card has no annual fee and still gives 5X for several popular categories, I still think this is a great card for spend within those categories.

UPDATE: NerdWallet has issued the following retraction:

Retraction: After hearing reports that the Citi Forward no longer gave 5x points on Amazon.com, NerdWallet contacted their customer services representatives to find out more. While we heard from multiple CSRs that Amazon no longer counts, our readers have told us that they still receive 5x points. We strive to provide the best content for our readers, but we jumped the gun on this one, and we sincerely apologize to our readers.

Thankless ThankYou Points?

How hard is it to get good value from ThankYou points?  If you have the Citi ThankYou Premier card, you can get excellent value by using the points to buy airfare.  This will give you about 1.33 cents per point value.  As far as I know, though, all other ThankYou redemptions are worth a penny per point or less.  Here are some examples:

  • $100 Visa card costs 14,000 points (.71 cents per point value)
  • $100 Sunoco gift card costs 10,000 points (1 cent per point value)
  • $100 Statement credit costs 20,000 points (.5 cents per point value)
  • $100 Mortgage payment reward costs 10,000 points (1 cent per point value)
  • $100 Student loan rebate costs 10,000 points (1 cent per point value)
  • $100 travel gift card (Marriott, Hyatt, Avis, etc.) costs 10,000 points (1 cent per point value)

As you can see above, the value you can get from your points varies dramatically depending on how you use them.  Clearly, if you have the Premier card, the best use is to buy airfare.  Otherwise, I think the best bets are to get Mortgage payments or Student loan rebates in order to get exactly 1 cent per point value.  Gift cards are an OK value, but since it is often possible to get those at a discount (or to earn extra points) elsewhere, I’d argue that you’re better off with the mortgage or student loan credits.

Transfer to Airline miles?

Early in the year, there were many rumors of Citi adding the ability to transfer ThankYou points to British Airways Avios and Singapore Airlines miles.  In fact, Dan of Dan’s Deals spoke with several Citi representatives who confirmed that this was going to happen in April.  But, it didn’t happen.  It seems that Citi planned to roll out this capability, but never did.  Will it happen in the future?  We can only hope!  When transferring points to airline programs, it is often possible to get much more than 1 cent per point value.  If/when this happens, I still won’t value ThankYou points as highly as Ultimate Rewards or SPG points, but they could close in on the value of American Express Membership Rewards.  If they also added the ability to transfer to American Airlines miles, though, the value of ThankYou points would closely rival Ultimate Rewards.

Making changes for the better?

Last week, Citi sent out a special memo to customers in which they said “Thanks to your feedback, we’re making changes for the better.”  Specifically, with regards to ThankYou rewards, they wrote:

…when it comes to rewards, you told us you wanted more value for your points. We listened. Now, members can take advantage of frequent, limited-time promotions on top rewards items. By linking your ThankYou® Rewards account on LiveNation.com, you can now use points to purchase tickets to exciting concerts.

I suppose this is good news for frequent concert-goers (has anyone checked to see the value of points for this redemption?), but it doesn’t excite me much.  Come on Citi, bring us what we really asked for: allow us to transfer to airline miles, especially to American Airlines!

What do you think?

Do you like the ThankYou program?  What would you do to make it better?

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[…] I would take a screenshot of the landing page if you apply, especially the 5x part on the bottom. They could also change the Amazon.com 5x deal anytime, but I still get 5x as of last […]

NJ

Can someone please confirm that Citi Forward still offers 5x on Amazon purchases?

Thx

Tracy

Yeah but what on earth can you purchase with Live Nation.. nothing unless its at the House of Blues. Live Nation owns Ticketmaster so I thought I could buy Pink Presale concert tickets on there but it made me goto TM’s site and you can’t use Citi TY points. TY points are worthless and I mean worthless pieces of nothing.

ford

Just finished spend on Visa&MC TYPs. Awestruck by how horrible the redemption options are. Between not being able to even get 1:1 statement credit let alone cash or transfer to airline/hotel partners, the whole system is lame. I’ll probably do the mortgage/student loan route, but I’ll probably try to give CiTi another 6 months to hopefully implement some decent redemptions.

Also, Ticketmaster, lol.

PJ

this is what I did with Citi Thanks you Premier:the spend 2500/3M earned me ~53K TYP . worst to worse I can get SUnoco Gift cards. that is 20 % savings . do I plan to use it as my ‘ go to ‘ card? oh oh nooooooo!! I am moving on into NEXT spendS to fill : $1000 on Fairmont card for 2 free nights along with Amex business gold to get 75K MR with $10K/4months

PJ

if you want the 5% on Amazon stock up amazon gift cards with Chase Freedom with 1st QR 5% rebate. UR is MUCH BETTER THAN TYP .

getting 5 % on dining out all year is a good attraction to have the citi Forward card.. even they drop amazon 5 % it is still a big gift from Citi.

Other 5% you can get from Citi is their Citi Dividend rememeber to (pre)pay your doctor bills cables phone bills to fullly capitalize on that incentive. this quarter it rebates 5 % on car rental and air fares nice treat

David M

I have booked 4 or more flights with TYP and have always seen that the points I was charged was exactly the same as what I would have paid had I paid in $$$$.

Thus, for domestic flights since I only use my Citicards when get 5 point per $ – I think TYP are a good value.

I have always received the FFM for the flights I purchased with TYP.

AK

I bought $80 worth of stuff from Amazon last month and got 400 TYP on my Forward card, so still around for me. Mine was an MTVU card and my first ever card, so I want to keep it open for as long as possible.

Steve

@ atxtravel – your AA comparison seems a little flawed to me. That’s like saying AMEX shouldn’t allow MR points to be transferred to Delta because AMEX already has Delta branded cards.

atxtravel

….also I doubt there will ever be transfer to AA or BA. This would compete directly with Citi’s AA card, and provide better earning, while for BA, I’m sure Chase and AMEX have that market cornered and it would require Citi to give away a lot of money to allow the points to transfer.

Dave

Oops mea culpa. I see you covered my #1. My fault for skimming.

atxtravel

I tried buying flights using my Thank You points and discovered that Southwest fares are 2x the price, while several other flights were also higher priced than buying directly from the airlines. When I called to complain, they said “Sorry, sometimes we get different inventory / prices than what they advertise to customers directly”

I also never got my “flight points” posted. I flew 2000 miles on a ticket I bought with the card, as part of my $2.5k minimum spending. The program rules say you’re supposed to get points credited for the miles as long as you spend at least that much, and after several calls I gave up. Not worth wasting hours to get $26 worth.

Dave

Besides flights with the premier card there are a couple of other options.

1. you can get $0.01 per point if you have it redeemed to pay off student loans or mortgages. Some have reported (at Fatwallet) that they just deposit these checks – although if you have a loan outstanding might as well pay it down IMHO.

2. The offers vary by card, and Forward is usually the weakest, but there are frequently offers for discounted gift cards. E.g. 9K points for $100 (or $0.0111 pp) (various retailers including amazon periodically). In June I did 8K points for $100(or $0.0125 pp) Old Navy (my kids always need clothes). The partners change each month.

I have the TY Preferred card that gives me 5% for six months (lapses in October). I also am converting my oldest line to a Forward card. Sometime in 2013 I will pick up a TY Premiere to activate the flight redemption bump and most likely liquidate my cache for my 2014 family vacation (I already have miles allocated for 2013) unless a good gift card offer pops up in the meantime. If I get the Premiere I’ll look into whether I can make flight points work. I suspect I don’t travel enough to make it worthwhile when the annual fee rolls around.

ORD-TGU

I have TY points because I bank with CITI, get some free points each month. Looking at redemption options, they do have gift cards for certain stores (best buy) at 10K for $100, so a 1cpp redemption value, not great, but I will take it. What I like about the banking program, it gives you points based on the accounts, not the $$ amount in each, good when I have low balances.

Truthiness

That should be 10,000 TY points, not $10,000.