Goldbelly is a service that offers long-distance food delivery. Think gifts like pastries or cakes from famous bakeries, New York or Chicago-style pizza from a well-known restaurant, Muffalettas from New Orleans, etc. Previously, it was possible to buy a $10 Goldbelly gift card. However, they are now enforcing a $25 minimum for gift card purchases.
Goldbelly is perhaps most well-known among our readership for being one of the merchants eligible for use of a “coupon” credit. The American Express Gold Card offers up to $10 per month in statement credits for purchases at select merchants. At the time of writing, Goldbelly is one of those merchants.
Until this week, it was possible to buy a $10 Goldbelly gift card initially through the website and then only through the app. However, it is no longer possible to purchase a $10 Goldbelly gift card.
In other words, moving forward, a minimum Goldbelly purchase will be larger than it used to be. Some will still find Goldbelly a worthwhile use of the credit, but this might steer some toward other best uses to maximize credits and rebates.

The GC deal went Goldbelly up 🙁