Goldbelly is a service that offers long-distance food delivery. Think gifts like pastries or cakes from famous bakeries, New York or Chicago-style pizza from a well-known restaurant, Muffalettas from New Orleans, etc. Previously, it was possible to buy a $10 Goldbelly gift card. However, they are now enforcing a $25 minimum for gift card purchases.
Goldbelly is perhaps most well-known among our readership for being one of the merchants eligible for use of a “coupon” credit. The American Express Gold Card offers up to $10 per month in statement credits for purchases at select merchants. At the time of writing, Goldbelly is one of those merchants.
Until this week, it was possible to buy a $10 Goldbelly gift card initially through the website and then only through the app. However, it is no longer possible to purchase a $10 Goldbelly gift card.
In other words, moving forward, a minimum Goldbelly purchase will be larger than it used to be. Some will still find Goldbelly a worthwhile use of the credit, but this might steer some toward other best uses to maximize credits and rebates.
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That’s a bummer. I would save up the GCs and then actually order something every 3-4 months. I guess $25 GCs will still work, but it feels less valuable. Amex seems determined to nerf the Gold card.
Welp – goodbye Goldbelly, and goodbye Amex Gold
such a bummer. for me, this credit was a big part of canceling out the gold’s annual fee, and we have two of them in the household.
Just curious as to why people think this happened.
Was it unrelated to the Amex coupon? Goldbelly just decided that $25 was a better minimum value for them?
Or do you think Goldbelly is funding all or part of the coupon? Or, if Amex is paying the entire cost of the $10 credit, do they have enough sway with Goldbelly to “ask” them to make this change?
I highly doubt that Amex is funding much of the merchant-specific coupon credits (and wouldn’t be shocked if they aren’t funding some of these at all).
Noooo!
As a reminder, Gold Belly’s MCC is caterer as opposed to restaurant or grocery store.
Bummer you can’t split tender. Any ideas?
This is trash. Every single coupon credit keeps getting worse across all my cards
The GC deal went Goldbelly up 🙁