How to find REDbird


Note: As of October 13, 2015, the Target REDcard (REDbird) can only be loaded with cash in-store at Target. Gift cards and/or debit cards no longer work to load REDcard. For more info, see: Here is the REDbird memo, “Cash is the only tender guests can use”

As of May 6, 2015, Target no longer accepts credit cards for in-store REDbird reloads. For more information, please see “REDbird Post Memo Answers“, and “REDbird grounded. Now what?

REDbird (AKA the Target Prepaid REDcard) is in hot demand, but it is currently available only in select areas.  Why should you care about REDbird?  If you can get over the technical hurdles involved in obtaining a card and registering it, you’ll find it to be the single easiest (and fee-free) option for increasing credit card spend.  For details, please see: REDcard changes everything.

While Target slowly rolls out this new product, they provide a participating store lookup here.  For those who prefer a visual approach, though, we have something better.  A huge thanks go to Tom who scraped the data from Target’s website to put into map form:

Tom’s REDbird Finder


Click here, or click the above map image to jump to an interactive map view.

Target is testing selling the temporary REDcard for free in some areas and for a $5 fee in other areas.  The map shows which is which as follows:

REDbird_fee_or_nofee w legend

Not completely correct. No cards in North Carolina.

The map above is not 100% correct.  Target hasn’t updated their list that was published early on.  Some stores carry REDbird that aren’t listed here, and some stores that are listed do not carry REDbird.  One particularly important point is that there were technical issues with loading REDbird in North Carolina and Arkansas which were never fixed.  As a result, REDbird is not available in those states (and cannot be loaded there).

Find the right REDbird

Target offers three versions of REDcards: the Prepaid REDcard (the one I refer to as REDbird), the debit REDcard, and the credit REDcard. Confusingly, there’s also a perpaid American Express for Target card (which I believe is being phased out).  Make sure you’re getting the right one! Here’s what to look for (note: in some stores there is a $5 purchase fee):


Other options

If you can’t make it to a Target store that carries REDbird, another option is to order one online.  See, for example.

Read more about REDbird:


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[…] Here’s a map of where they’re available. Source […]

[…] REDcard: These cards are only available at certain Target location. I got mine when I was traveling and the state I was at happen to have a Target that sells these […]

[…] have to “split tender” the transaction).  More on this at  Also, FrequentMiler has an excellent site on how to find a REDCard as not all states have them.  For most people, […]

[…] Here’s a map of where they’re available. Source […]


I just picked up one from Super efficient, friendly, and hassle-free. Whoever runs the site should be in charge of other businesses in this country. 🙂


Just got one from
Very swift and satisfied. Thanks


Could someone please take a picture of the UPC barcode on the back of the redcard retail packaging and share? I bought cards in Wisconsin, but they were not loaded properly, and i want to see if I can “repurchase” them from my local store…


has anyone bought one on ebay?


Yes, lots of people have bought them on Ebay. But, Ebay removes listings as they find them, so you have to be quick if you want one. And only buy from a reputable seller.


So…. bad news…
correct me if I’m wrong but I have tried to load my card with a credit card at a few different locations and was denied. I called the red card customer service and they have informed that they are no longer allowing loading via credit card… which basically defeats the whole purpose of the redcard.

any one else had this problem?


@Tom – Do you live under a rock? The miles and points world imploded this week when Target stopped accepting CC loads for RedBird and Amex for Target. It’s been EVERYWHERE.

[…] Here’s a map of where they’re available. Source […]

Sara L.

I ordered a card online from 616 marketing group. I’m kind of regretting it now Worried that it may not work or that the card would somehow be tampered with.. Has anyone had any experience with them?

Will Gates

Sara, L, I ordered from 616 website for a RedCard back on Feb 14th and it was legit. He provided a tracking number. Dang USPS is slow as all get out, but Andrew @ 616 replied very quick when I had a concern about the USPS delay. He called USPS for me to check and provided a status update (and I did the same just to ease my own mind). Ended up getting the card after a massive USPS delay, but the card works perfectly and is helping my wife and me our goals for some upcoming trips we’re planning

Sara L.

That’s very comforting to hear. Thank you.


Was able to pick up a free card at a Target in MD in January and have it activated at a store in Northern VA that does not stock the cards. In fact, was advised to take the card by the MD store when I went to activate a second card – was told that activating two cards would be a ‘security risk’.
When I tried to get another card in Greensboro, NC this week was told that no stores in the area carry the card now – even though they are still shown on the Target map.

[…] More information about the Redcard can be found here. That is a great guide and how-to. Keep in mind that the Target Redcard is only available in very limited areas. To find where to get one visit this site. […]


Great article! very informative. Will definitely get this card. I had a few questions though. Would there be a bank account number associated with this card just so I can pay off any type of loans online that require a bank account number? Or would I have to order a check to be sent to the lenders? Please advise. Greatly appreciated.


Ridiculous I live in Hawaii and will be the very last to be able get this card. If anyone out there care to help please email me.



So, it seems pretty silly not to post the MSP address.

Does this Target sell them?
6445 Richfield Parkway
Richfield, MN 55423

Would be convenient for those doing MR’s through MSP airport….