Launching only six months ago or so, Rove Miles has been an exciting addition to the miles and points space.
In case you’re not familiar with Rove, it’s a new transferable currency with – at the present time – 12 transfer partners. They have a shopping portal, the ability to earn bonus miles when booking flights and hotels through their travel portal, a referral program, transfer bonuses, and more. See Nick’s post here where he took a deeper dive.
The next stage in Rove’s evolution is live today with the launch of Loyalty Eligible hotel stays. Normally when you book hotel stays through an Online Travel Agency (OTA), you don’t earn hotel points with the hotel chain’s own loyalty program, nor are you eligible to receive status benefits, earn elite night credits, etc.
With Loyalty Eligible bookings through the Rove Miles hotel booking portal though, you are eligible for those benefits in addition to earning Rove miles on your stay. Even better, through October 31, 2025 you’ll earn double the number of Rove Miles for Loyalty Eligible bookings, thereby increasing your Rove Miles earnings from 5x to 10x.
To check out this new feature, do a hotel search on Rove’s website. On the left hand side on desktop, you’ll have the ability to toggle on Loyalty Eligible stays, with the added functionality of selecting specific hotel loyalty programs if desired.
Pricing seems to be pretty competitive versus booking directly based on the limited number of searches I’ve done so far. For example, a three night stay from November 12-15 at the Hyatt Place Washington DC/White House costs $612.82 including taxes and fees for a non-refundable rate when booking directly with Hyatt.
If you book the same property for the same dates via Rove Miles, you’re looking at a total of $625.32 for a Loyalty Eligible stay.
That’s a total of $12.50 more than booking directly with Hyatt, but you’d earn 6,253 Rove Miles on top, the value of which far exceeds $12.50. Interestingly, Rove appears to be awarding the bonus miles based on the total cost including taxes and fees, making it an even better return than I’d anticipated.
Most hotel chains offer rewards when booking directly via a shopping portal, so it’s always worth checking your other booking options in case you can get a better return. For example, the Capital One Shopping portal often has targeted offers such as 30% back for Hilton, 20% for Best Western, etc. That said, the downside with Capital One Shopping is that you’re stuck redeeming your earnings for a limited selection of gift cards.
Rove on the other hand is offering much more valuable transferable miles. At 10x through October 31, 2025, those earnings will often exceed shopping portal rewards for booking direct. At 5x from November 1 onwards, the comparison might be a little closer.
What’s particularly exciting about this development is what it means for hotel bookings with Hyatt. Hyatt doesn’t currently offer any kind of affiliate program for shopping portals, meaning you can’t earn additional cashback when booking stays directly. That makes Hyatt bookings via Rove far more enticing because you’ll earn 5x or 10x Rove Miles for Loyalty Eligible reservations on top of your World of Hyatt points.
You might want to be a little cautious though if you need to book paid Hyatt stays before the end of the year in order to earn enough elite night credits to attain Globalist status. Seeing as this is a new feature that we’ve not had a chance to test out yet, there’s no guarantee that there’ll be no teething problems. It would be a shame to book a paid stay where you check out in late December, assuming that the elite night credits will get you to 60+ nights for the year (and thus Globalist status), only to discover that it’s deemed an ineligible stay and not have enough time left to earn the requisite elite night credits.
Update: Rove has confirmed in the comments that bookings through their hotel portal will code as a hotel purchase (merchant category code 7011 specifically) which can help you decide which is the best credit card to pay with.
It’ll be interesting to see what Rove has up its sleeve for new features over the course of the rest of this year and in 2026, as it’s becoming a much more viable transferable points currency in terms of the ability to earn a meaningful number of miles.
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What if we qualify for a corporate cash rate at the hotel, is there a way to also apply that?
For situations where resort fees are waived on cash stays (e.g. Hyatt Globalist), I see the rates on Rove Miles include them. Since “pay at hotel” option isn’t available as of yet per Rove’s comment below, am I correct to assume one will have to pay the resort fees? Or will Rove/hotel somehow refund this amount?
I noticed that too, but it seems to be inconsistent. When I was looking, it appeared that some hotels on Rove (e.g. Figueroa in Los Angeles) did not include a resort fee in the price, and others (Rio in Las Vegas) did seem to include it. But neither actually called it out, so it’s really hard to know what you’re getting into.
I hope Rove can improve on this, and make things like this crystal clear when booking.
What’s the catch? Will you add more Transfer partners?
If you have the flexibility to book your own hotels for work, Rove is an absolute game changer. Not hard to earn 7k+ points per night for hotels that cost $250 or less. Had to book a $500 night Miami and earned 33.9k miles for one night. Add in the transfer bonus and that’s over 40k points for one night.
AAA discount still tracks?
The Merchant category code is for generic hotels, right? If I booked and paid for a Hilton stay through Rove with the Aspire card, I assume I would only see 3X Hilton points on the card and not 14X, right?
It is generic hotels yes. We are adding the ability to pay at the hotel, with the hotel as the merchant, soon!
What does ‘non-refundable but changeable up to 7 days prior to arrival’ mean for pre-paid bookings? What can be changed versus cancelled?
That would be a policy set by the hotel (rather than us), as some direct bookings allow changes but not cancellations. If you want to send our support team the hotel you’re looking to book, we’d be happy to ask them for you!
Rove Team, any change you might add Leading Hotels of the World as a Loyalty Eligible program?
Emirates and Singapore on the airline side?
I’ll make sure that’s in the next batch!
Do a test booking, see what happens, and then cancel the booking. Then, report back.
would have never heard of these guys if it wasn’t for your post a month or so ago. Got my 1000 sign-up bonus.
their shopping portal is reliable as well. First attempt was success and they paid the most out of all the sites.
Ordered 11th and got email on 12th that transaction was tracked.
How likely do we think it is that this will actually work seamlessly with Hyatt?
I haven’t paid much attention to Rove prior to this, but I have 3 nights booked at Hyatts this weekend, and another 8 nights at Hyatts scheduled before the end of the month. It would be nice to get 10x Rove points on those stays, but it will be a HUGE problem for me if I don’t end up with Globalist benefits on those stays (and could cause me to need to mattress run at yearend to keep Globalist if elite night credits from those stays don’t post).
At this point I’m thinking it’s not worth the risk to cancel and rebook through Rove…
Hey from the Rove team! Loyalty eligible rates are essentially direct bookings that are commissionable rates, which still qualify for elite nights, points, etc. Just make sure you select a World of Hyatt eligible room type and it’ll qualify as well as sync into your Hyatt app within minutes.
make a duplicate booking through rove first to see if it shows up in your hyatt app. should be 99% good to cancel original booking if it shows up and the rate details dont say anything weird
Any idea how the charge codes, as a hotel, OTA, etc? That could make a notable difference in earnings on some cards.
Our merchant code is 7011, which is hotels & lodging. General travel or hotels multipliers will apply to us!
Try it and report back.
I haven’t joined so that would be difficult. I figured that someone who has joined might have run across this and would share the data point. What was your result?
I got the expected 3X on my Citi Strata for my Rove hotel booking.