The Fine Print: No Class-Actions Against Banks? So What

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Disclaimer: The following is not legal advice. Please contact Alexander Bachuwa at BachuwaLaw if you have a consumer protection question or claim.

With President Trump’s signature, the Consumer Financial Protection Bureau (CFPB) rule that would have given consumers the right to opt out of arbitration will not go into effect. This means that consumers will have to file their grievances individually in a private arbitration instead of as a consolidated group in a public court of law. In response, Richard Cordray, the head of the CFPB said, “Companies like Wells Fargo and Equifax remain free to break the law without fear of legal blowback from their customers.” In contrast, Thomas Donohue, the CEO and president of the U.S. Chamber of Commerce stated, “Arbitration results in better and quicker outcomes for consumers, so we applaud both houses of Congress for taking action to pull back a rule that would have benefited the class-action trial bar at the expense of American consumers and businesses alike.”

Class-actions can bring about change too by giving individuals a powerful, collective voice. While technically not a class-action, when 46 state attorney generals took on big tobacco on behalf of their states (see 5 Biggest Class Action Settlements or Verdicts Ever), they did more than win $206,000,000,000, they exposed the misleading advertisements of tobacco companies and forced them to change their marketing practices.

On the other hand, the financial gains from successful class-actions disproportionately favor lawyers over clients while producing no meaningful results for consumers. In a preposterous case, consumers sued Red Bull for false advertising because the drink did not ‘give them wings’ as the advertisement promised. When the case settled, the attorneys received $4,750,000 and the consumer received a four pack of Red Bull.

Class-action lawyers will point to the tobacco case to show why class-actions are indispensable for keeping big business accountable. Banks will point to cases like Red Bull in an effort to make lawyers look like money hungry wolves.

In the context of bank disputes both sides have exaggerated the benefits and drawbacks of class-action vs. arbitration.

Those for Consumer Arbitration

Supporters of consumer arbitration state that consumer arbitrations have worked out ‘wonderfully’ for consumers.

I have had success against Citibank (see Beating Citi in Arbitration & The Successful Fight Against a Citi Shutdown) but that is the exception not the rule. Consulting LevelPlayingField.io, it is apparent that victories are not easy to come by. And if there is favorable settlement, chances are it will remain confidential. There’s nothing wonderful about that.

Those Against Consumer Arbitration

“Big financial companies can lock the courthouse doors and prevent consumers who’ve been mistreated from joining together to seek the relief they deserve under the law,” George Slover, senior policy counsel for Consumer’s Union.

It is true that the courthouse doors may be closed, but the arbitration express lane is wide open. Not only is there no traffic, but also there is no toll for taking this expedited route to obtain relief. In most consumer arbitration agreements, the company has to pay all of the filing fees. Although it is technically done on a case-by-case basis, companies cannot ignore when they receive an invoice for tens of thousands of dollars from the aggregate of individual consumers filing the same or similar complaints (see Equifax Data Breach, What It Means Today*). While members of a class have a unified voice, nothing speaks louder than money.

What It Means for You

Class-action lawsuits against banks are dead. Besides unpredictable small claims courts, consumer arbitration is the only mechanism to resolve disputes against banks. While it may not always be a fair fight (see The Corporate Insurgence), it does not mean that it is not a fight worth waging. Many of my clients have had great success against banks whether it be from accounts being shut down without notice, points clawed back despite meeting the spending requirements, or rebates not being given despite promises to do so. The banks wanted consumer arbitration, lobbied for it, and were able to get Congress to uphold it. Now, let’s let them have it.

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Mangar

No more Class Action lawsuits against banks? I am saddened by this. I was so looking forward to being part of a class action against Well Fargo, and receiving a 25$ Gift Certificate to Starbucks, and a Wells Fargo wall calendar.

bc

the only thing this guy is doing is informing us of new rules regarding how we, as individuals, can have a prayer of a chance.

he is trying to help us know what we can do when we get hosed by “the man.” will he get paid if we use his services? yes. just like the dude at mcdonald’s gets paid when we place our order with him. or the cashier at wal-mart.

but getting paid doesn’t seem to be his motivation. i don’t see him as an ambulance chaser smacking us with 1-800 numbers to call.

yet…

…you guys seem to be bashing his skull.

huh??

[…] The Fine Print: No Class-Actions Against Banks? So What. – I can see the argument both for and against this.  As with most things in life, whether you like the rules or not, you need to adjust your strategy accordingly.  Having a lawyer who is willing to take your case on contingency can still provide an effective way to fight the banks.  And, honestly, many times they’ll just pay you to go away if you have a reasonable case.  Don’t give up! […]

Lee @ BaldThoughts

I can see the argument both for and against this.  As with most things in life, whether you like the rules or not, you need to adjust your strategy accordingly.  Having a lawyer who is willing to take your case on contingency can still provide an effective way to fight the banks.  And, honestly, many times they’ll just pay you to go away if you have a reasonable case.  Don’t give up!

Kalboz

Hate to sound selfish, to be honest with you, I rather get the $3400 through arbitration than $12.50 through class action … just sayin’! 😉

@Alex, need representation on that Equifax data breach fiasco!

Baqa

Alex – sorry, I am a bit late to the game here. I tried going to the Equifax link here but was prevented due to my non-US IP address. Are you not able to help US Expats affected by the breach? Why the filter?

Thanks!

Herman Cain

Sounds like a lot of people talkin’ a lot of talk, but nobody runnin’ for senate to do anything about it. Alex 2020 – “For the Consumers!”

9-9-9

Uzbeckybeckybeckystanstan

Sexy_kitten7

@Alex I think your opening paragraph is a bit misleading. Some consumers (not all) will still be able to opt out of arb agreements and form classes. The law does not outlaw these activities. It merely allows banks to prohibit them.

Unrelated question: Why hasn’t anyone challenged Hulu’s misleading “No Commercials” Plan in court? Seems like an easy win.

Sexy_kitten7

Hulu sells a “No Commercials” Plan but a handful of shows still play commercials. Seems like a slam dunk for false advertising!

https://help.hulu.com/s/article/included-in-no-commercials-plan?language=en_US

Sexy_kitten7

P.S. Obviously the damages would be watching commercials after paying more to avoid them!

Frank

What a self-promoting pile of b.s. Yeah, I am sure that you have the folks at Equifax quaking in their boots because you’ve filed a dozen arbitration demands at $3400 a pop against them. That’s the change that they leave in the couch and don’t even bother picking up. And how many more clients can you handle in your one-man shop with no paralegal? 100? Well, that only leaves 2,499,900 affected individuals without any representation or remedy.

Class actions have been proven to be the only effective means of representing consumers’ interests and forcing meaningful change in unethical and illegal corporate practices. Why do you think the banks and other corporations fight so hard and spend so much trying to eliminate them? For you of all people, a self-styled “consumer attorney,” to suggest otherwise is really disheartening. You ought to consider taking down this post.

Frank

The solution was Obama’s rule, allowing consumers to opt-out of mandatory arbitration requirements and therefore permitting them to proceed by class-action instead.

And “your fault” is that you are presenting this repeal as if it’s no big deal for consumers, because you are now willing to handle a handful of their claims for them in arbitration instead (generating business for yourself through the blog), as if that is going to be an effective remedy and deter banks and other corporations from engaging in predatory practices.

FLL

Unfortunately it is not Obama in the office.

Why not find a solution in the current environment, versus just being mad and blasting the very few people who actually are on the consumer side and are WILLING to help?

Exactly you people who are blasting Alex have done anything to help the consumers who are being wronged?

NOTHING. None of you have done anything other than posting comments and behaving like idiots.

wise2u

It is not about consumer protectionism, it is Trump taking away oversight to more major corporations, and undoing anything that resembled progress from the Obama administration. Frank Dodd act took years to develop in the wake of the banking crisis and the “final rule” was the last addition.. The GOP and Trump love destroying anything Obama completely, instead of building upon the good and getting rid of the bad parts, which would be progressive, they prefer to dismantle without a plan to replace it with (health care is a prime example). Trump has taken away protection for consumers and workers in the guise of cutting red tape and making it easier for big business to be profitable. He would like to dismantle the EPA and unions and will forever favor big business over the American citizen….now banks own a lot of Venezuela debt because they skirted the rules and bought it on the secondary market, will the public be able to hold the banks accountable next time they back bad debt like the mortgage crises of a few years ago, by arbitration?!?

Rico

I DEMAND JUSTICE

Jon Lombardini

Missing the point. How dare you lay the responsibility on someone making minimum wage at two jobs to have the time to learn legalities and fill out paperwork to keep a corporation from stealing from the masses? Your life purview seems ridiculously entitled. Even if you’ve never had difficulties of your own, it might be a good idea to open your eyes and see what the majority of society deals with on a day to day basis.

Chebyshev

key point here is that arbitration, while perhaps helping consumers individually, will not drive a change in corporate behavior that helps all consumers as a whole. so at the micro level it may be great and bring about greater financial wins for a handful of consumers and lawyers, at the macro level, the corporations win again, as always.

MSer

Alex, first, admit this rule not going into effect is a massive loss to consumers – banks and financial institutions earning billions a year scoff at the paltry sums they might lose in individual arbitrations, simply because they know so few are willing to spend time finding a lawyer, filing a claim, and going thru the process.

Conversely, institutions worry mightily if they face a Class Action because meaningful damages can be imposed. You, as a lawyer, love arbitration. Instead on a single Class Action, it could be dozens, hundreds, thousands of cases – and if you win one, you can set up an assembly line approach (as you seem to be doing with Equifax). Nice for you – a healthy 33-40% cut from each one, without doing much additional work (your paralegal can just copy/paste) and the banks.pay coats – a no lose situation for you. But why is each affected consumer forced to do this individually?

I’m sure large corporations felt their contributions to this shady administration full of banksters and scammers was money well spent – add that to the ‘middle class tax cut’ scam being flogged, and it’s happy days for corporations who are already swimming in record profits with brimming coffers.

Rico Suave

Alex struggles with the prisoner’s dilemma. What’s good for him may not be good for society, what’s good for society may not be a good win for him, and he doesn’t care about win-win where we all share benefits because he can win more on his own. ok i guess it’s not a struggle at all.

Jon Lombardini

So the customer is completely at the mercy of weather a lawyer thinks they can win a case. How is that justice? It might be a great thing for you, a lawyer, but it is not at all in the average consumer’s best interest. You can argue til you’re blue in the face, but most three year old’s can see the underlying injustice here. It’s sad that you can’t.

Jon Lombardini

Small claims court is for a maximum of around $3000. What bank will be scared of that? I’m not saying that you defending customers is not a great thing. What is not a great thing is that if it’s too much of a risk to you, you will not take the case, which means, unless the customer has sufficient financial resources, they will not be able to go up against the most powerful institutions on earth. Why would any bank, with their ridiculous amount of resources, need a law to be stacked in their favor against an impoverished populace? What good will come from this?

Jon Lombardini

Nothing I’ve said is accurate? Stating that I am wrong without facts to back it up is lazy.

Tell me how this is a good thing for consumers? What good is going to come from this?

If your life’s passion is to defend consumers, why are you not outraged? Just because it means more money in your pocket?

FLL

You are just full of assumption without an ounce of actual knowledge.

Before you claim anything further, check out the FACTS, such as the maximum amount a small claim court can award.

Hint – each state has its own laws that govern such. There is no blanket statement like yours, really, very ignorant statements so far.

Jon Lombardini

Out of 100 people, how many can afford to hire your law team from their own pocket?

Brent

best team!

Ma Barker

I’ll bookmark this article in case I’ll need your services in the future.

Jon

You sound like a shill for big banks. What could possibly be more anti-consumer than this law. There is absolutely no reasonable argument against class actions. Class actions are to hold powerful companies responsible for harming or cheating consumers, not to make consumers rich. They exist to give the little guy power where they had none.

Jon

Interesting. Im very sorry I offended you but I’m interested to know which part you think I made up. My point is that the arguments that favor banks don’t hold any water with the average consumer. Particularly those consumers that have been harmed by unethical practices and policies like Wells Fargo victims. Why shouldn’t trial lawyers be enriched for defending the weak at the expense of the powerful offending entities.

If you’re going to object to your readers making comments, you should consider a medium without a comments section.

Jon Lombardini

I think you’re missing the biggest point. Most people cannot afford the cost, either in money or time, of arbitration. Class action lawsuits were a way for consumers to get justice for major corporate transgressions without having to pay large sums of money up front, and without having to invest all of their time. Now banks are free to act as irresponsible as they wish, knowing the worst that can happen is someone can sue in small claims court for paltry sums, or someone has to have a stronger legal team than the banks, which is unlikely. I don’t see how anyone, even lawyers, can find this a good thing.

Kalboz

@Jon Lombardini I can vouch that Mr. Bachuwa represented me with a dominant multinational e-commerce corporation when one of their member sellers sold me worthless Hyatt gift certificates. I recovered my all my money at $0 cost to me even though the deadline for refund had long lapsed.

I, however, disagree with this blog post on a principal. Congress, of whichever dominant party of the day, stripping away the right of the citizens to sue collectively is never a good thing and a slippery slope for worse things to come. Further, the fear of class-action lawsuits will always tame the adventurous nature of banks to screw the American consumers.

losingtrader

Alex,
I’m sort of surprised you can make a living doing this, but I guess if you have thousands of cases against Equifax it makes sense.
Isn’t there a threshold below which you would not take a case?