Note: On January 8, 2016 American Express sent out a notice to a large number of Bluebird & Serve cardholders informing them that loading capabilities on their accounts had been terminated. For more information, see: Amex kills Bluebird and Serve for manufactured spend
American Express published a press release today announcing the addition of Rite Aid and Dollar General to Serve’s “Free Cash Reload Network”. This means that eligible Serve account holders can now reload their cards at Rite Aid and Dollar General.
There is no official word yet about which forms of payment are accepted for Cash Reloads at Rite Aid or Dollar General. According to contributors to this Reddit thread, some stores do accept debit cards. It looks like policies vary from store to store. I doubt any stores will accept credit cards, but it might be worth a try.
UPDATE 12/2/2015: I succeeded in reloading Serve with prepaid debit cards at Rite Aid today. The cashier didn’t think that debit cards were allowed, but she checked a policy document and found that debit was OK.
Here is the first part of the press release:
American Express Serve has joined forces with Dollar General and Rite Aid to expand its Free Cash Reload network, allowing eligible Account holders2 to add cash to their cards for free at thousands of additional locations around the country. With this move, American Express continues to have the largest Free Cash Reload network in the United States1, now with over 45,000 Dollar General®, CVS/pharmacy, Family Dollar®, Rite Aid, Walmart®, and participating 7-ELEVEN® locations.
2 Serve Free Cash Reload Account holders, as well as Serve Account holders who activated and registered their Serve Account before August 5, 2015, have access to the Free Cash Reload network.
Hat Tip: Doctor of Credit