Bluebird, REDbird, Serve in-store loads down? Online issues too. Developing…


Note: As of October 13, 2015, the Target REDcard (REDbird) can only be loaded with cash in-store at Target. Gift cards and/or debit cards no longer work to load REDcard. For more info, see: Here is the REDbird memo, “Cash is the only tender guests can use”

As of May 6, 2015, Target no longer accepts credit cards for in-store REDbird reloads. For more information, please see “REDbird Post Memo Answers“, and “REDbird grounded. Now what?

UPDATE 2/26/2015, 9:00 pm: Quite a few confirmations of successful loads have now rolled in.  Unless we hear otherwise, I believe the load issue is now fixed.  ALL CLEAR!

UPDATE 2/26/2015, 8:30 pm: As of 6pm EST, we now have two reports are successful loads: one at Target and one at Walmart. I’m hoping for more data points, but it seems possible that the issue is now fixed.  Has anyone else had success or failure reloading in-store as of 6pm EST?

UPDATE 2/26/2015, 5:33 pm: People have continued to report in-store load failures. The problem doesn’t seem to be fixed yet.

UPDATE 2/26/2015, 10:27 am: REDbird log-in issues seem to be resolved. No word yet if in-store loads are working.

Yesterday (Wednesday February 25th), there were many reports of failure to load Bluebird, REDbird (the Target Prepaid REDcard), and Serve cards in-store.  Some people reported success, but many reported issues.  Target and Walmart registers appear to be equally affected.  There are also a few reports of systems down when people tried to buy new temporary REDbird cards.  And, I don’t know about Bluebird and Serve, but at the time of this writing the REDbird online system is down too.  Across several accounts, I (and many others) cannot log into our accounts.  I get a message saying that the username/password combination isn’t right:


What’s going on?

My assumption is that Amex is doing some sort of system maintenance and, in the process, things have gone terribly wrong.  This is definitely not intentional.  Some have suggested that this was intended to stop credit card loads at Target, but most people get errors before paying for the load.  This means that all forms of payment, including cash, are affected.

What to do?

Wait it out.  I recommend holding off on reloading your cards until you hear an all clear from this blog or elsewhere.  I realize that there are only a few days left in the month to max out your calendar month limits ($5K of in-store loads per month per card) so the timing is really bad.  If you do try to load, please report your experience in the comments below.  I’ll update this post as more information comes in.

See also

The complete guide to Bluebird, REDcard, Serve, and SoftServe


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