No sooner did one Choice Privileges point sale end than another one began. This new sale isn’t quite as generous as points are now on sale for 0.74 cents per point, but that could still make sense depending on your upcoming redemptions.
The Deal
- Buy Choice points with a 40% bonus when buying 12,000+ points.
- Direct link to offer (Disclosure: Frequent Miler will earn a commission if you click through from this link and make a purchase. Be sure to check Cashback Monitor as you might be able to click through from a shopping portal to earn rewards.).
Key Terms
- Transactions must be completed between 12 AM EST April 9, 2025 and 11:59 PM EST April 30, 2025 to be eligible for this Bonus offer.
- There is a 12,000 point purchase minimum that applies.
- Must be a Choice Privileges Rewards Program member; Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Transactions are final and non-refundable.
- Offer may not be valid for all members.
- Price includes all applicable fees.
- A GST/HST charge applies to purchases by Canadian residents.
- An additional QST charge applies to purchases by Quebec residents.
- Purchased points are not refundable and are applicable towards all Choice Privileges rewards.
Quick Thoughts
The most recent Choice points sale that ended yesterday gave a 50% bonus which meant its points could be purchased for 0.69 cents per point. This new sale is a little more expensive at 0.74 cents per point, but that could still offer good value for some award bookings.
Our reasonable redemption level for Choice points is 0.67 cents per point, so it shouldn’t take too much effort to get more value than that. However, if you don’t have any high value redemptions in mind right now, it could be worth holding off on a purchase until you have a need and/or a better sale comes along. Don’t forget that Citi and Wells Fargo points transfer to Choice on a 1:2 basis, so those can be a good alternative if you have a need for Choice points.
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Little attention is paid to the Choice program (ditto the similar Wyndham program). But there are certainly good redemptions out there. I’ve noticed two changes Choice has quietly made recently. First, redemption prices now fluctuate more. If you’ve made an award reservation, re-check it regularly to see if prices have come down. Second, Choice — sadly — is now sometimes charging more points for better rooms. Not everywhere, though. It used to be properties might exclude some better rooms from award inventory, but now they also list some at higher redemption cost.