A partnership between Bilt and shopping portal Rakuten has officially launched today, whereby Bilt members can link their Bilt account to their Rakuten account and choose to earn rewards with Bilt. This is huge news for those whose primary shopping portal is Rakuten, though Bilt members without Bilt elite status will only enjoy the launch conversion rate temporarily. This change prompted me to change my own Rakuten payout format to Bilt for now, though I may go back to Amex Membership Rewards in the future when the rate for general (non-elite) Bilt members changes.
The Deal
- You can now link your Bilt and Rakuten points to earn rewards through Rakuten that will be converted to Bilt points at payout.
- Direct link to this deal
Key Terms
- Email addresses of your Bilt and Rakuten accounts must match to link (it is easy to change either)
- Changing your earning preference to Bilt will change Rakuten earnings to cash back, which will convert to Bilt points at payout. For the first six months, all Bilt members will receive 100 points per $1 in cash back. After that, Blue members will only receive 50 points per $1 in cash back. Silver/Gold/Platinum members will continue to receive 100 per $1, though this is all subject to change.
- Points earned through Rakuten will not count toward Bilt elite status
Quick Thoughts
This is great news, at least for now, for those who are fans of both Rakuten and Bilt.
Rakuten has long been one of the most popular shopping portals. That is mostly due to a combination of competitive payouts, reliable tracking, and good customer service response when things go wrong. Its popularity has also been due to the ability to link Rakuten to your American Express account in order to earn Membership Rewards points instead of cash, earning 10x Membership Rewards points instead of 10% cash back.
Today, Bilt joins the fray. It is now possible to choose to receive your Rakuten payout in Bilt points instead of cash back or Membership Rewards points. If you act quickly, you may even be able to change your preference in time to get Bilt points on your next Rakuten payout (which is scheduled to occur around 11/15/25, but my payouts sometimes arrive sooner, so I would recommend acting quickly if you’d like to switch).
There are some important things to know about linking your Rakuten account:
- Your email addresses must match between your Bilt and Rakuten accounts
- Changing your Rakuten email address is easy and instant in account settings
- Changing your Bilt email is also easy and nearly instant (you’ll need to verify the new address and then log out of Bilt and back in with the new email before you link)
- If you do not yet have a Rakuten account, the Bilt app will prompt you to create a new Rakuten account for your Bilt email address (and you can earn 2,500 Bilt points after spending $25 through Rakuten in the first 90 days, but don’t do that — if you’re new to Rakuten, sign up under the current Rakuten referral offer and earn $50, which will convert to 5,000 Bilt points).
- To link Bilt to an existing account, you have to click to go to your Bilt account (on desktop or within the Bilt app), navigate to “Rewards” within your Bilt account, then “Everyday Rewards”, where you will find a section prompting you to create a Rakuten account and link (“Create & link”). If you have an existing Rakuten account, it actually just links as long as the emails match.
- At the time of launch, $1 of Rakuten cash back will convert to 100 Bilt points for all members. However, after 6 months, mayouts may change for those without Bilt elite status. Blue members are expected to earn 50 points per $1 in cash back. Silver, Gold, and Platinum members will continue to receive 100 Bilt points per $1 in cash back, though this is all subject to change in the future
- Points earned from Rakuten don’t count towards Bilt elite status
The process of linking accounts is relatively simple. I wasn’t using the same email address for Bilt and Rakuten, so I changed my Bilt email address. Greg changed his Rakuten email address. Both of us found the process to be easy and instant, so it shouldn’t matter which way you play it, so long as you make the email addresses match before linking.
You can accomplish this on desktop or via the Bilt app, both work. Either way, just navigate to “Rewards”, then “Everyday Rewards”.
Once you link up accounts, your Rakuten rewards balance will immediately convert to cash back (assuming that you had previously chosen Membership Rewards as your payout preference). The artwork in my Rakuten account changed colors from purple to black and now displays the Bilt logo and confirms that I’ll earn Bilt points at the next payout. That’s great news, as I’m happy to have a small influx of Bilt points coming soon.
As noted above, I will likely switch back to earning Amex Membership Rewards points six months from now, when the payout for Bilt Blue members (those without status) drops to 50 points per $1 in cash back. I’d much rather earn Amex points at 1:1 than Bilt points at what will essentially become 0.5 to 1. I’ve used Gmail to schedule an email to myself to remind me when to make the switch, unless the new Bilt credit cards provide a path to elite status that I opt to take.
Note that some members of our Facebook group asked whether it would be possible to switch back to Amex Membership Rewards points. Like them, I had some recollection of a time when Amex said that the switch from points back to cash would mean an ability to go back to points again, but another member of our group shared this screen shot of Rakuten indicating that it is possible to freely switch between the two.
Hopefully, that is correct. In the meantime, I’m keeping my wife’s earning preference as Amex Membership Rewards points just in case there is difficulty switching back in the future (by keeping her preference as Membership Rewards points, we’ll keep a way to use Rakuten for Membership Rewards points).
That said, this might offer some motivation for me to chase Bilt elite status in the future as we do tend to earn a fair number of points through Rakuten. While I’ve been very happy earning those points as Amex Membership Rewards points, I would be even happier to earn them as Bilt points, which can later be transferred from Bilt to programs like Hyatt and Alaska Airlines, along with most of Amex’s best partners (and a couple of additional partners, too).
Note that the 100 Bilt points per $1 in cash back is expected to last for the first six months. That means you could potentially get the November 15th payout in Bilt points if you act quickly, then the February 15, 2025 payout should also be at that rate. I’m not positive which rate applies to rewards scheduled for payout in May 2026.
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I have to laugh at those who were so certain for so long that Bilt was doomed to failure. Bilt absolutely went through a challenging time about a year and a half ago but here it is. One must give Bilt a hat tip for what it’s accomplished.
Thanks for the good article on this. I had no problem signing up for Bilt today, switching to Bilt, and then switching back to MR.
Bilt/Rakuten T&Cs say 1:1 is six months from launch subject to Bilt extending, so if today is launch, that’s 5/6/26 which is before the 5/15/26 Rakuten May quarterly transfer date. Whether Bilt will extend, who knows!
So that means a) you can get Bilt points for whatever you have pending right now on the 11/15/25 transfer date (T&Cs confirm this) and b) you can get Bilt points on the 2/15/26 Rakuten transfer date, but given how long it takes for Rakuten to confirm points that are pending, you kind of have to make those purchases around now-ish to get them on 2/15/26.
Honestly debating what to do here as I do not anticipate having status with Bilt. Like you I have a significant amount of confirmed and pending cash back with Rakuten. I like the idea of having Atmos as a transfer partner so may do Bilt for now, but with very close monitoring of what is going on with Bilt. Certainly many unanswered questions about the transition to Cardless next year.
Your comment brings up a question that I was going to make, which is whether the earn ratio is dependent on the date the cashback is earned or if it’s dependent on the date the transfer is made. In other words, if we earn $1 on 5/1/26, will that count as 100 Bilt points on 5/15/26?
The T&Cs say “Cash Back accrued but not disbursed prior to linking accounts will be eligible to be converted into Bilt Points based on your personalized offer in the Bilt Rewards platform.” So I think the implication is that it’s the transfer date between Bilt-Rakuten that matters, not the date that anything is confirmed with Rakuten.
I presume as far as Rakuten is concerned, there are 4 transfer dates, and they’ll transfer to whomever you have selected as of whenever they process the transfer that corresponds with the transfer date.
The T&Cs also say “Bilt offers an introductory point conversion ratio between Rakuten Cash Back and Bilt Points for a limited time. This introductory conversion ratio is subject to change after the first six (6) months following launch, in Bilt’s sole discretion.”
So, who knows!
Just FYI: A number of today’s posts (notably the BofA 2x promotion) are missing the UI elements to post a new comment, at least for me.
Time for an article — easy strategies to reach Bilt Silver!
Nick, thanks for confirming that these points would NOT count for Bilt status.
I suspected as much, but good to know. That would have got me off the fence. (Will keep MR for now.)
Bilt silver is pretty easy to achieve, I think. I’m thrilled about this and will be moving at least some of my portal spend away from AA (for status) over to Rakuten.
Why did you switch as opposed to just creating a second Rakuten account so you could keep both options?
Good question. A few reasons:
Nick, do you use a VPN or anything for you or your wife’s account?
I want my P2 to get an account to mimic your setup but have read about shutdowns for two people in the same household. We share an address but have different last names. Will use a different email and won’t have any overlap with linked cards.