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Rakuten has launched what it’s referring to as an early Black Friday promotion. It’s offering 10x-15x at many different sites and retailers and includes a good selection of travel providers.

The Deal
- Earn 10x-15x at many retailers on Rakuten.
- Direct link to offer.
Key Terms
- Expiry date unknown.
Quick Thoughts
There are many retailers that have had their earning rates increased as part of this limited time promo.
That includes many travel sites including IHG, Best Western, Etihad, Vrbo, Hotels.com, and many more.
Be sure to check the earning breakdowns where applicable. For example, Expedia is listed as being ‘up to’ 10x. The 10x rate is available for hotel and vacation rental bookings, but other activity – like flights, rental cars, activities, etc. – earn at a much lower rate.
Just in case you missed the news recently, you can now switch your earning preference from cashback or Amex Membership Rewards to Bilt points.


![Rakuten: Best Ever 5K Membership Rewards / $50 referral bonus for both sides [Extended to 3/31]](https://frequentmiler.com/wp-content/uploads/2025/09/Rakuten-50-218x150.jpg)


If you are looking to buy miles, Lifelock is at 95x today on Rakuten. Buy a $467.88 family ultimate plus plan and get ~44.4k miles with Rakuten for 1.05cpp. Should transfer over to Bilt/Amex on the 2/15/26 transfer date. I guess you also get Lifelock for 2 adults and up to 5 kids for 1 year (make sure to cancel before auto renew, subscription has to be active for 90 days per terms).