(EXPIRED) Rakuten: Earn 90%/90x On LifeLock

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Update 2/19/22: This deal is back again, likely for today only. Every so often, Rakuten offers 90% or 90x Membership Rewards when buying a LifeLock subscription and today is one of those days.

Rakuten LifeLock

The Deals

  • Earn 90% cashback or 90x Membership Rewards when purchasing a LifeLock subscription after clicking through from the Rakuten shopping portal.

Key Terms

  • Rakuten
    • Cash back is not available on free trials and automatic renewals.
    • Cash Back is not available when using coupons/promotional codes not found on Rakuten.
    • Cancelling a subscription within 60 days of sign up will void Cash Back.

Quick Thoughts

This deal is good even if you have no desire whatsoever to actually use the LifeLock membership. It’s basically a way of buying Membership Rewards for 1.11cpp which means that most people will come out ahead when redeeming those points.

The cheapest annual subscription is $99.99. If your Rakuten account is set up to earn Membership Rewards, you’ll earn 9,000 of them. At the other end of the spectrum, it looks like the most expensive plan is $491.88. At 90x, that should earn 44,269.2 Membership Rewards points. Add on top of that whatever point earnings you have with your chosen credit card and the cost can be driven closer to a penny a point. There is some risk there as you’d be out a not-insignificant chunk of change if it didn’t track properly for some reason.

The terms of the Rakuten cashback state that you need to maintain the membership for at least 60 days. If you cancel after that, I don’t know if you receive a pro-rated refund. If you do, the deal becomes significantly more profitable.

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[…] Update 11/12/20: This is back again, as well as the $20 Chase Offer/Bank Amerideal. Hat tip to FM […]


95% now!


Getting a Norton error message when clicking from Rakuten (“We’re sorry. Something has gone wrong on our end.”).
Just me?


Apparently good all weekend because it’s 3x weekend. Also a moneymaker + food with Freshly ($60 or 6000 MR)


We need a 90x advantage miles back. Instant airline status!


Has anyone gotten a prorated refund after 60 days?


I have never had LifeLock, that I am aware of. The first year intro price shows up when I click through Rakuten, but then at checkout it goes to the full price. Chat is useless.


If you’re doing this to buy points, you wouldn’t want the discount. Full price is better.


I put my set point at the $476 number, so it was a hurdle I did not want to cross. Rakuten looks to have posted and the Amex offer triggered $20 back.


Any way to stack this with the United offer of 13,000 miles and 35% discount?


Dropped to 60% now.


My 1 yr subscription ended over a month ago for 2020 holiday season… Anyone successful in re-signing up?


Yes I just ended my 2nd subscription (first one was in excess of 100% and the second one 90%)


Did u wait a period of time between one subscription ending and signing back up?


Just looked it up. Between the first one ending and the second one starting was 4 month (not on purpose that was just how the offers appeared)




In my experience this is a real hassle to cancel.


Not in my experience. Once opened I PM’ed them in the app and they set it to “non-renew” no problems

[…] Replace 11/12/20: That is again once more, in addition to the $20 Chase Provide/Financial institution Amerideal. Hat tip to FM […]


I did this through Singapore Air in 2014 and spent $18 each for P1 and P2 and received 17000 miles each – a great deal. Then from a class action lawsuit we go back about $32 and some cents each. Very profitable! I never even looked at LifeLock but for my trouble we got 34,000 miles and $64.24 net refund automatically.

Of course they may have just sold my info which would not be good.


I just did this earlier this afternoon, and it has been nothing short of a disaster. When I got to the purchase screen the Rakuten 90% dropped to 80%. Not a huge deal, but then when you sign in to the link to activate the software you have to download a lot of Norton software, which instantly caused my computer to grind to a halt. Then I went into my Rakuten account to make sure I was getting credit for this, and neither the 80% or 90% ever tracked. After playing around with the Norton portal I gave up trying to make this work, but when you go to their chat service to cancel you get asked a lot of questions about why you want to cancel, followed up by a message that in order to cancel to have to call the phone number on the website because the chat agent doesn’t have access to customer accounts. But there isn’t a phone number posted listed on the Lifelock website. After three hours spent on trying to make this work I’ve realized that I have truly received what I’ve paid for – NOTHING. And I’ve made a not in my phone for next year’s Black Friday to remember to stay away from Lifelock


Thanks for the cautionary tale. When I click on the annual subscription, it seems to deactivate the Rakuten 90% for lifelock, and the brower button instead offers 60% for norton. Does not inspire a lot of confidence that this will work as we intend!


I always have problems getting what I was promised by Rakuten! Every time I get close to a payout Rakuten closes my account so I never get a payout.


It sounds like you must have broken a rule in their “terms and conditions”. You could always ask them what the issue is.


What about stacking with the 37% Black Friday discount that Lifelock is offering by itself?


Rakuten excludes automatic renewals but all memberships have automatic renewals. Am I missing something?


When I click on the link or go directly to my Rakuten account it is showing only 40%. Is this targeted? 🙁


Thanks Nick. Had to go into the office yesterday, ugh. I’ll try and catch it next time!

Ivan Y

There is a way to cancel after promo and still get the miles and refund. It was done by a few people successfully last year. Lets see if we and they can get the miles this year.




I believe there is an Amex offer for 20% back as well (besides for the 4X offer)


Also a +4MR Lifelock Amex Offer on some cards (have on Biz Plat).

So this could stack as well


I belive its a Norton offer not specifically a Lifelock offer


And excludes purchases of standalone LifeLock products

[…] Update 11/12/20: This is back again, as well as the $20 Chase Offer/Bank Amerideal. Hat tip to FM […]

Stephen Pepper

I’d assume so.

Billy Bob

Can this stack with Rakuten $40 referral offer?

Stephen Pepper

I’d assume so as you’d be spending more than $40.

[…] Update 11/12/20: This is back again, as well as the $20 Chase Offer/Bank Amerideal. Hat tip to FM […]


The rakuten portal link sends me to a page showing only monthly rates, not annual rates, so it seems like this won’t stack with the Chase offer for $89.99+. Any way you’ve found to get it to show annual rates?

Stephen Pepper

I haven’t gone through the entire process myself, but I suspect that when you get further in the application process it’ll give you the option to choose between a monthly an annual plan.


Ah yes, you are right indeed. Thanks!


When you go in you can pick annual payment. I had the 20 back offer on my chase freedom card so I checked out using paypal as well hitting the quarterly 5%


Will that trigger the $20 back since it’s technically a PayPal transaction?

Last edited 2 years ago by Dan

I actually used the Lifelock offer last year when cash back was at 120%. I prepaid the full year but cancelled it before renewal (a couple of months ago).
Do you think I might be able to get the 90% cash back this time if I use a different email to re-register to Lifelock? My only concern is that I might be recognized as a previous customer (identified by my social sec #) and hence not be eligible for the cash-back.
Any thoughts?

Stephen Pepper

I’m not too sure I’m afraid. There doesn’t appear to be any wording on Rakuten excluding repeat customers from earning cashback on subsequent purchases, but I don’t know for sure if they’d pay out. I’d think they would seeing as it’s not a renewal, but I’m far from certain that’s the case.


Yes, I’m afraid so…It’s a big charge for an annual fee, and my goal was to do it for my wife and myself… I guess I’ll pass this offer… Thanks for your feedback


same boat here, dont know if it will bonus again