Rove is a standalone loyalty program that allows you to earn redeemable miles when making travel bookings and when using it like a shopping portal. You earn Rove miles on paid travel and/or when shopping online, and you can then use them to book paid travel or transfer them to partner airline and hotel programs.
Rove allows its members to transfer earned miles to other members (with some guardrails). This is a terrific aspect of the program, potentially making it much easier for friends and multi-player households to accumulate enough miles for a meaningful redemption.
What’s New
- It’s possible to share Rove miles with other members by contacting Rove via in-app/account chat.
- Each user can only send miles to other users 3 times per year
- Each user can only receive miles from other users 3 times per year
- A maximum of 200,000 miles can be transferred per transaction
- The minimum amount that can be transferred between accounts is 2,000 miles
Quick Thoughts
I’ve yet to actually transfer miles (I don’t have enough!), but transfers can be done instantly once you contact Rove through the app. When I tested out the chat feature, the AI chatbot couldn’t do it directly, but it understood the query and immediately transferred me to a human who would manage the request.
Points sharing is something that many programs want to allow, but struggle with due to the prevalence of mileage brokers. Given that, I appreciate that Rove is making it happen and allowing you to send and receive up to 600,000 miles to and from up to three users annually.
That seems like a reasonable enough limit, although for those of us who struggle to accumulate Rove miles quickly, it would be nice if they could eventually work out something closer to a pool, where households could have unlimited transfers so that smaller amounts could be moved more frequently. That said, many programs don’t allow it at all, so I’m thrilled with what Rove is already making possible.
Now, when are we going to get that Rove credit card?
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I respect the program Rove is building and I intellectually continue to want to use Rove more, but there are just so many other programs (and credit card hotel coupons to use…) that Rove seems to fall to the second half of the list. Nick and I had a back and forth in the recent FM Turkish 50% bonus article about my lack of imagination that many people simply do not have lots of Rove miles. Market penetration is a challenge and they don’t have a credit card or, quite frankly, a way to get folks to jumpstart their engagement with Rove because there’s no SUB equivalent. Almost feels like they should strike up a marketing deal with Dave Ramsey.
Add these transfer partners: Air Canada, Emirates, Singapore, and Leading Hotels of the World. Add loyalty program credit to Leading Hotels of the World.
Rove added Air Canada recently.
This has been available for months.
Also, feel free to check with Rove, but they have zero plans for a credit card. There are several reasons for this, but again, just check with Rove and they’ll explain.
Why is that the case? Can you share please?