T-Mobile adds Hilton elite status, free rental car gas and more for mobile customers

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Earlier this week, T-Mobile announced that it was adding more benefits for its wireless customers, under the guise of creating a “Magenta” elite status. Despite the name, Magenta status will apply to all T-Mobile customers, regardless of plans or services.

Normally, these sorts of press releases are more about marketing chutzpah. In this case, although there isn’t much in the way of details, the list of benefits is impressive and includes: Hilton elite status, free gas and EV charging with certain rental car companies and discounted movie and concert tickets. (h/t: Frequent Miler Insider Ben)

The Deal

T-Mobile has announced the creation of “Magenta Status,” which really just means an additional set of benefits for its wireless customers. These perks will start to be rolled out on February 13th. Benefits include:

  • 15% Off Hilton Properties: T-Mobile customers will have access to 15% off across most Hilton brands worldwide.
  • Hilton Silver Status: T-Mobile customers will get automatic Hilton Honors Silver Status through March 31, 2025. It’s unclear if this is a one-time or ongoing benefit.
  • Free rental care fuel or EV-charging: T-Mobile customers don’t have to fill up the gas tank at Dollar or recharge their Electric Vehicle (EV) at Hertz before returning it. T-Mobile says that this will be “available at nearly ALL airports across America.” We’re unclear as to whether you ONLY get free gas at Dollar and ONLY free EV charging at Hertz or if you get gas and EV charging at both. We also don’t know whether or not a corporate code that requires a higher rate will be necessary.
  • $5 Movie Tickets: T-Mobile customers will have access to a $5 ticket for everyone on their account to a new movie each month. February’s movie is “Bob Marley: One Love.”
  • Discount concert tickets: Customers will get 25% off tickets to certain shows at Live Nation amphitheaters and select clubs and venues, all year-round. T-Mobile says that discounts will be available on over 1,000,000 tickets annually.
  • New T Life App: T-Mobile is introducing a new app for T-Mobile customers to keep track of their perks. It’s available on Android and iOS and will be an automatic update to the “T-Mobile Tuesdays” app.

a man wearing a beanie and pointing his finger

Quick Thoughts

None of these benefits are currently live, and won’t be until February 13th. So, it’s impossible to check them out, confirm the details and see how they’re actually implemented. That said, it seems like an impressive list, given that it appears to be offered to virtually all T-Mobile customers.

By far, the most exciting thing for me is the free rental car gas and EV charging. Like most of us, I always fill my car up before returning it, and it’s usually a bit of a pain to find a station on the way to the airport, budget in the time required, etc. To be able to just return the car without having to worry (or pay) for gas? That could be a killer deal.

It looks like the two companies that T-Mobile is partnering with are Hertz and Dollar and it’s not clear whether EV charging and gas fills are offered at both, or if it’s EV charging at Hertz only and gas at Dollar only. We also don’t know if there will be code that we’ll have to use in order to get the benefit, which could result in a higher rate than we might otherwise pay. Without those details, I’m cautiously excited.

The rest of the deals, including Hilton discounts and elite status, discount movie tickets and reduced-price concert tickets, fall into the “nice to have for free” category. Each of my local movie theaters already has a $5 movie night during the week and my assumption is that the T-Mobile tickets will be available only during weekdays as well. Hilton Silver Status is a skosh above from worthless, but at least gives folks a 20% bonus on base points and access to Hilton’s 5th night free benefit. However, my guess is that, if you’re reading this blog, you already have access to Hilton Gold or higher through a credit card.

All told, this sounds like an unexpectedly generous list of benefits, considering that it’s available for no cost to most T-Mobile customers. Once everything starts rolling out, we’ll know exactly how useful each perk will be.

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