Targeted 100K offer back for some

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Once again, some people are reporting that they are seeing a targeted offer available for the Platinum Card from American Express via the Card Match Tool at with a welcome offer of 100,000 Membership Rewards points after spending $5,000 on purchases in the first 3 months. Doctor of Credit reports that offer has returned for many people, so it’s worth checking to see if you are targeted.

It only takes a few seconds to check – you just enter your name, address, and the last few numbers of your social security number to find matches. Note that reports indicate that this offer does have lifetime language — so the welcome offer will not be available to you if you have or have had the plain/vanilla Platinum card before (though you’d still be eligible if you’ve previously had other versions of the Platinum).

While the personal Platinum card carries a $550 annual fee, it comes with a number of great benefits:

  • 5X points for prepaid hotel bookings at
  • 5X points for flights booked directly with airlines or with American Express Travel
  • $200 Uber credit annually ($15/month, $35 in Dec). Credit can be used for Uber or Uber Eats (meal delivery).
  • Up to $200 a year in statement credits for airline incidental fees
  • $100 Global Entry fee reimbursement.
  • Airport lounge benefits.
  • Rental car elite status.
  • SPG Gold status (which also confers Marriott Gold status when you link your SPG and Marriott accounts)
  • Hilton Gold status
  • Free Boingo wifi
  • Access to Fine Hotels & Resorts
  • Cruise Privileges
  • Transfer points to participating frequent flyer programs

Remember that there are many different versions of the Platinum card — See: Which is the best Amex Platinum card? for comparison of the various versions, though note that the current targeted offer is only available on the standard Platinum card.

This offer matches the best we’ve ever seen on the consumer version of this card. Based on our Reasonable Redemption Values of 1.82 cents for Membership Rewards, 100K points are worth about $1,820 — though you could certainly get more value than that out of them. For just a few ideas on how to get a lot more value out of transfer partners, see these posts we’ve written in recent weeks about Iberia Avios, British Airways Avios, and Cathay Pacific Asia Miles (all Membership Rewards transfer partners):

Searching for business class sweet-spots in Iberia’s OneWorld award chart
From 11K RT on American: A sweet spot for North American flight redemptions
Hacking Avios
Toward hacking Asia Miles: the unified oneworld award chart

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