Late last week, a 150,000 point offer for the American Express Business Platinum card was published on a number of blogs, including Frequent Miler’s Quick Deals. This was intended to be a targeted offer, but it worked for pretty much anyone who called and used the published offer code. The offer was slated to end on May 15th but, probably due to the media exposure, it was killed a day early.
Pondering the 150K offer
The timing for this offer was perfect for me. The annual fee for my personal Platinum card had just come due, so I was ready to signup for a new Platinum card and cancel my current one. I’ve been doing that for a few years now. I love the Platinum card perks (see Maximizing value from Amex Platinum Cards), but I have a hard time justifying the $450 annual fee past the first year. While the personal card no longer offers a bonus to those who have had the card in the past, the business card is OK to signup for again if you cancelled it more than 12 months ago. It had been about two years since I cancelled my Business Platinum card, so I was in a good position to apply for it again.
Despite the perfect timing of this offer, I wasn’t planning to go for it. One reason was that I had my eye on the Ameriprise Financial version of the card. Another reason was that I wasn’t too keen on the huge $20,000 spend requirement for the 150K offer. You might recall that I’m working towards earning 1.2 million Virgin Atlantic miles and that I made big strides towards that goal recently by signing up for 4 Virgin Atlantic credit cards. Each Virgin Atlantic offer has a $12K minimum spend requirement and while I’m almost done with that spend for those four cards, I was planning on signing up for more of the cards as soon as possible. While I’m pretty good at manufacturing spend, I wasn’t keen on adding an additional $20K spend requirement to the mix.
Necker Island plans
My original plan for earning 1.2 million Virgin Atlantic miles (found here) was to get miles from two sources:
- Virgin Atlantic credit card offers
- Transfer from Amex Membership Rewards when Amex offers a 30%, or higher, transfer bonus
After I had quick success in signing up for four Virgin Atlantic cards, though, I had changed my mind. I wasn’t too excited about the idea of wasting using valuable Membership Rewards points for this. Plus, I figured that after meeting the spend requirements, I would earn close to 100,000 miles from each Virgin Atlantic card, so why not just sign up for 8 or 9 more cards and call it a day? That was my new plan.
Calculating miles per dollar
After spending $12,000 on each Virgin Atlantic card and adding two authorized users, I can expect to earn a total of 93,000 miles per card. That amounts to an overall earning rate of 7.75 miles per dollar (93K / $12K). That’s not a particularly high rate for a signup bonus (most good offers are 11X or higher). The Business Platinum offer was a bit better. After spending $20,000 on the card, I would earn a total of 170,000 Membership Rewards points. That amounts to an earning rate of 8.5 points per dollar.
Since Membership Rewards points transfer to Virgin Atlantic points, the Business Platinum offer was clearly a better use of my spend. And, of course, it will get even better if/when Amex offers another good transfer bonus to Virgin Atlantic (as they tend to do a few times per year). If we assume a 30% transfer bonus, then I would earn a total of 221,000 miles from this offer. That’s a total earning rate of 11 miles per dollar (221K / $20K).
Going for it, and throwing in a Hilton card too
The miles per dollar calculations convinced me to return to my original Necker Island plan and go for the 150K offer. Luckily for me, I called in the application before Amex shut the deal down. I was approved instantly over the phone. Since multiple Amex applications get combined into one hard credit inquiry (when approved in one day), I decided to sign up for the Hilton Surpass card as well. I was disappointed that I had missed out on the 80K offer for the card (it had dropped to the usual 60K), but with a Hilton stay coming up in a couple of weeks and my Hilton Gold status lapsed, I decided to do it anyway (since the card offers automatic Gold status). The online application gave me an error, though. It kept telling me that my Hilton HHonors number was invalid. So, I called in the application instead. I was glad I did because the agent I spoke with found that I was eligible for the 80K offer! Awesome. Again, my application was instantly approved.
Half way to Necker Island
Since beginning this quest, I only have four new miles in my Virgin Atlantic account. For some reason, I was given 1 mile for each Virgin Atlantic card that I signed up for. The rest of the miles from those Virgin Atlantic cards should appear shortly after my statement closes later this month. I should then have a total of 93,000 x 4 = 372,000 miles. And, once I earn 170,000 miles from the Business Platinum card, and once Amex offers a 30% (or higher) transfer bonus, I’ll have at least 221,000 miles more.
Total expected miles so far: 593,000. That’s only 7,000 miles short of half way there!
[…] Half way to Necker Island […]
[…] I’ve seen great Business Platinum offers, including the 150K offer I signed up for recently (details here), but I haven’t seen personal Platinum card offers with huge point bonuses. Until […]
[…] cards each of which required $12,000 of spend in 6 months to get the full bonus. And, I also signed up for an Amex Business Platinum offer that requires $20,000 of spend in 6 months to get the full bonus. Even if you don’t go for […]
[…] 3 months of card membership. Some spend requirements are much higher. For example, I recently signed up for an Amex Business Platinum offer that requires $20,000 of spend in 6 months to get the full bonus. Even if you don’t go for […]
how do you get points from 4 of the same cards?? don’t banks allow you to get the points ONCE per card, whether if its for the life time or for like 1-2 yrs?
It depends on the bank. Bank of America seems to be fine with it.
I used to have the same attitude about a $450 fee AMEX card (really $250 after rebate)…………..but you have shown us so many AMEX offers that I actually view the cards now as money makers with club benefits……….and genius marketing at AMEX even tallies up the savings so you see how little the card actually costs you………..AMEX has been transformed in my mind by these offers and they now have knocked Chase out of the top perch or at least staggered them……….but this reality is in a sense due to the great work you do on Boarding Area and your team’s alerts……….Thank you!
Did you have any special status that made you eligible for the 80K Hilton points? I was just going to apply for the card for my husband (who is massively uninvolved in the points game), and am wondering if he might also be eligible. Then would come persuading him to actually get on the phone to accomplish it!
I guess i would like to know what is your primary method of manufacturing that level of spend? You did the Virgin Atlantic cards in one month? Thats $40k in one month. Are you buying gift cards and dumping them into your blue bird or redbird? OR are there manufactured spend techniques that your not willing to say on your blog? Thanks
I manage 5 REDbirds, so that’s $25K of ms per month right there. I got the cards in April so I had a chance to do some spend then and $25K in May. In addition to REDbird loads, I also sometimes use gift cards as debit cards to buy money orders.
Fantastic! FM you always make what seems out of reach attainable.
This sentence cracked me up:
“While I’m pretty good at manufacturing spend”, if you are only “pretty” good… what about the rest of us?
Just remember there is always someone out there doing more than you think.
🙂
Love it. Great update.
Why bother with renting it? Just go to the bitcoin conference on Necker Island next week: http://www.coindesk.com/richard-branson-blockchain-summit-private-island/
Ok, you’re the man! Please make a huge trip report and tell us all about Necker when you go. Cheers
Go FM, go FM!
This is awesome! Congrats on getting almost halfway there! Are you planning to go sometime in 2015 or 2016?