(EXPIRED) Alaska Airlines targeting some customers with elite miles on credit card spend

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At the end of 2021, Alaska Airlines ran a couple of promotions making it easier to earn or new elite status.  First, they credited 50% more elite-qualifying miles to all flights for the last half of the year.  Then, they offered credit card holders 2,500 Elite Qualifying Miles for each $2,500 in spend on their co-branded credit cards from September 16, 2021 through November 15, 2021.

They’ve now brought back another targeted (and much worse) offer to earn additional elite-qualifying miles through credit card spend.  This one award 1,000 elite qualifying miles after $5,000 in spend.  It can be targeted to both business and personal cards.

a card with a blue circle and white text

The Deal

  • Alaska Airlines credit card holders can earn 1,000 Elite qualifying miles for every $5,000 spend done on an Alaska Airlines co-branded credit card between March 1, 2022 and December 31, 2022

Key Terms

  • Purchases from different Alaska Airlines accounts cannot be combined to reach the $5,000 threshold
  • There is no limit to the number of elite-qualifying miles that can be earned.
  • Alaska Airlines Visa accounts opened after 2/28/2022 are not eligible for this offer.
  • Elite qualifying miles will be credited to your Alaska Airlines Mileage Plan account within two billing cycles

Quick Thoughts

I was targeted for this on 2 of our 4 Alaska Airlines cards but I wouldn’t consider using it unless some paid me.  A lot. There’s no way to justify putting $5,000 in spend on a card simply to get 1,000 EQM’s.  It’s disappointing that it doesn’t offer 1-1 EQM’s per dollar spent like the spending promotion they ran last year, but, I suppose it’s a better-than-nothing bonus for those that already put some spend on their Alaska cards (since it lasts till the end of year).

I look at this offer as the just the first salvo in elite-retention promotions that we’ll see this year.  While leasure travel is booming in many places right now, the combination of still-depressed business travel and rising fuel costs will most likely dampen some demand going forward, causing airlines to try to incentivize their elites to more travel.  Hopefully the next promotion we see from Alaska will be a few significant notches up from this one.


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