Choice Privileges is out with another sale on points, this time offering a 40% bonus when you buy 10,000+ points by January 27, 2026 (or when “packages sell out”). That takes the price drops to about 0.74 cents per point.
Note that the discount individual members see may vary.
The Deal
- Choice Privileges is running a points sale:
- Buy 10,000+ points & get a 40% bonus (0.74 cents each)
- Expires January 27, 2026
- Direct link to offer (our affiliate link).
Key Terms
- Transactions must be completed between 12 AM EST January 12, 2026 and 11:59 PM EST January 27, 2026 to be eligible for this Discount offer.
- There is a 10,000 point purchase minimum that applies.
- Must be a Choice Privileges® Rewards Program member
- Points will be posted to your Choice Privileges account within 24 hours after your transaction is complete.
- Purchased points do not count toward Elite Status or Lifetime Elite Gold Status.
- Transactions are final and non-refundable.
- Offer may not be valid for all members.
- All other terms and conditions of the Choice Privileges Rewards Program apply.
- Choice Hotels reserves the right to amend these terms or terminate this promotion at any time.
- Price includes all applicable fees.
- A GST/HST charge applies to purchases by Canadian residents. An additional QST charge applies to purchases by Quebec residents.
- Purchased points are not refundable and are applicable towards all Choice Privileges rewards.
Quick Thoughts
The 40% discount is available when buying as few as 10,000 points, a relatively low purchase threshold to get the maximum discount. If you buy 10,000 points or more, you’re looking at paying right around 0.74 cents per point. That’s not quite as good a deal as last November, when cardholders could get a 60% bonus for an effective 0.64c per point.
Both Citi and Wells Fargo points transfer to Choice on a 1:2 basis, which is usually a solid redemption option. However, transferring points during this sale period might make a little less sense.
Great Value Preferred Hotels bookable with Choice Points
For example, let’s say you need 50,000 Choice points for a specific redemption. One option would be to transfer 25,000 Citi ThankYou points. Another is to buy them during this sale for $370.80. Redeeming 25,000 Citi points in order to save $370.80 in cash would be a decent-but-not-stellar redemption option, especially since you can click through from a shopping portal to earn a little extra cashback with a points purchase, in addition to the rewards that you can earn from whichever card you buy the points with.
Speaking of whichever card you use to buy the points with, it’s worth paying with a Choice credit card if you have one, as a reader shared that you earn 5x or 10x (depending on which Choice card you have), despite payment being processed by Points.com.
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Choice isn’t flashy in the States, but man can it be clutch. Having a new, clean, inexpensive option within a few miles drive of family in places like California on 16k choice points is always good.
Good to have you back!
And man, it can be super flashy outside the US. I bought a few hundred thousand points last month to book 11 nights in various top notch hotels in Scandinavia and saved literally thousands of dollars off the cash prices AND get breakfast included that wouldn’t be with cash. Tremendous!
Choice just massively hiked up the point prices for award nights at the Nordic Choice/Strawberry hotels and as usual did it with no advance notice.
That’s a bummer, although the hotels I booked seem to have gone up just 5k points per night. For example I booked The Thief in Oslo and Villa Copenhagen in Copenhagen for 30k points per night a couple of weeks ago (for next summer), and now they’re both 35k. Still a bargain at half a cent per point compared to $400 or so cash rates, plus points rates give you breakfast. The Nordic Light in Stockholm and Hobo in Helsinki also went up 5k. Could be worse.
Skol! Last month I paid under $600 USD for 5 nights in Norway during mid-summer using the 40% non-cardholder discount. Cash price would have totaled $1945.
OSL Clarion Hub 2 nights Purchased 40,000 Choice pts @ 40% off. Cash price $930.00. Effective price $247.Large buffet breakfast included
BGO Home Hotel Havnekontoret 1 night, 2 rooms. Purchased 40,000 Choice pts @ 40% off, Cash price $746.00, Effective price $247.Breakfast, fika & dinner included
BGO Comfort Airport hotel. Purchased 15,000 Choice pts @40% off. Cash price $269.43 Effective price price $92.70
It looks like all my places increased by 5000 points but they are still amazing deals with this promo.