Without warning, Hilton increased its top standard room rate for many hotels, which follows a big increase in December last year. Most increased around 5K points, but some much more, especially at the high end.
Coffee Break: Hashing out Hilton’s Devaluation
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(00:17) – Hilton increased top standard room rate for many hotels, which follows a big increase in December last year
(05:13) – A few examples for high end properties impacted
(06:20) – How serious of a devaluation is this?
(13:46) – Have we lost faith with Hilton?
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Music Credit – Beach Walk by Unicorn Heads
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Next will be capped FNCs. Then SLH will be devalued. It is death by a thousand cut. To think it will not happen is naive.
This is a really frustrating year for churning. I wish bloggers would come out more forcefully against changes like these, especially when we’ve seen so many in the last year and a half. I’m not saying stop promoting cards, writing about programs, or looking for overlooked value. But maybe it’s time to start looking at 25th and 75th% percentile valuations for the big hotel points. It’s very frustrating to see the bloggers sing the praises of a program, watch their readers get rug-pulled, and then promote that program’s cards in the next breath without making mention of the drawbacks (Ben at OMAAT and Gary are also very guilty of this). Maybe start keeping a rough “timeline” of devaluation posts for each program on a page somewhere so people can get a rough idea of a program’s history of holding to their pricing or previous terms (Marriott). Then link these next time you’re promoting a card by that brand (e.g. the next elevated Amex Hilton offer).
@Nick Reyes even though this not related to this post I found out you can transfer cp1 miles to air canada to marriot all at 1:1 now I know this is a bad deal but I still think you should put it as indirect transfer on the master list https://www.marriott.com/loyalty/earn/miles/miles-to-points.mi