UPDATE 11/6/25: The ability to earn Bilt points through Rakuten is now live!
I love the Rakuten shopping portal because it regularly offers great deals (in fact, as I write this, they’re offering 10%/10x at many merchants via their “Big Stack” event), great signup bonuses (currently they’re offering 5K points or $50), and, best of all, they allow you to earn rewards as cash back or Amex Membership Rewards points. I earn a ton of Membership Rewards points this way! Now, it appears that they have accidentally leaked the news that they may be offering Bilt Rewards as an additional option! If this happens and they provide the same 1-to-1 payout as with Amex, this would be amazing!
User awardtravel, on Reddit, appears to have been the first to report that Rakuten was showing an option to earn Bilt Rewards points. Then, Doctor of Credit captured the above screenshot. The Bilt option has since been removed from the site.
Bilt Rewards points are probably the single most valuable points for transferring to airline and hotel partners. They support a fantastic array of airline programs, including one-to-one transfers to Alaska Atmos, JAL, Avios, Aeroplan, Flying Blue, Southwest, United, and more. Additionally, on the hotel front, they offer one-to-one transfers to Hyatt!
The problem with Bilt Rewards is that unless you spend a lot on rent, it has been hard to earn Bilt points in large numbers. If this Rakuten thing pans out, though, that will quickly change. I know that I’ll change my Rakuten earnings from Membership Rewards to Bilt!
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This is great news- Big upgrade. Does make me wonder why the RRV is so similar for amex points -1.5c and bilt points -1.55 when we would all much prefer to accumulate bilt points
I’m guessing that Bilt isn’t on the verge of collapse. Hmmm. I’m guessing that the naysayers about Bilt were wrong. Hmmm.
don’t be so negative
I referred my Father for the $50 bonus but got denied because my Father has the same name as me. Imagine that! A son with the same name as his Father. Because my Father is elderly I placed the order on his behalf and now I’m told that neither of us can receive a bonus. We have not violated anything in the terms and conditions. Initially they tried to claim that we were the same person trying to earn a bonus so I provided a screenshot of both our DL’s side by side (with important info and pictures blacked out) in order to prove we are 2 different people. After providing the proof they still refuse to pay the bonus even though they acknowledge we are 2 different human beings because they say I placed the order for my Father. OF COURSE I PLACED THE ORDER FOR HIM, HE’S 82 YEARS OLD FOR CRYING OUT LOUD AND HASN”T TOUCHED A COMPUTER IN HIS LIFE!!!
Please do yourself a favor and stay away from this scam/fraud company.
A lot of anger over $50.
Ted Williams’s OBP was less that 0.500 . . . the best ever in the majors. Reflect on that.
who is Ted Williams and what is a OBP
Hahaha
Wish there was a FB/Spreadsheet of past Rakuten multipliers.
Granted it doesn’t guarantee future values will be the same i.e. Saks (others) used to have elevated multiplers on US holidays, etc. But many do follow a semi-predicatable, repeated pattern.
Never cared about Lulumon Rakuten multiplers till last month.
But even a spreadsheet/table, FM post that is just for tracking the regular CC coupon credits on Rakuten would be amazing.
I’m thinking we will split our earn between Bilt and Rakuten for AS/JAl/Accor (with bonus xfr) – may need to have MIL be our P3 because of the following
I noticed when I didn’t give P2s Rakuten any love her regular shopped multiplers were elevated above mine and even above advertised multiplers (same with VIP multiplers toward end of a Rakuten campaign.
Try SaveWise. It has historical multipliers for each portal for each store. While CBM goes back a bit further than SaveWise, CBM only gives the single best portal on a given date. So, if a person focuses on a specific portal, CBM offers little help. And, CBM doesn’t recognize “up to” multipliers.
cashbackmonitor dot com has historical rates for Rakuten and other portals like you are describing.
Only the best portal on a given date. But, not the historical rate for individual portals for a given store.
I wonder if the transfer ratio will be based on your BILT status…
To set expectations, no.
ask Richard if it is true
Do you have to have the bilt card to do this? Or just a Bilt rewards account?
You would (almost certainly) not need a Bilt card to do this.
Yay!
Why? You need an Amex card to transfer MR points….. Bilt wants to grow their footprint. If I were them, I would make it so people had to have a card.
If that were the case, they wouldn’t have created a program separate from the credit card to begin with.
I mean they’re apparently losing 10 million a month. If it was profitable with their current strategy, Wells would have kept them on as issuing bank rather than them switching to cardless.
RIP Hyatt. Game over Chase.
This is my concern, if it does happen the way we think and without some kind of devaluation or less than 1:1 transfer from Rakuten to BILT, then Hyatt is gonna be devalued with the influx of transfers and redemptions. Same with Atmos. I do hate how difficult it is to earn those points because of the exclusivity with Chase, BoA, and BILT, it’s one of the main reasons they’re still so valuable.
Rounding to the nearest whole decimal point the number of people using both Rakuten and Bilt, taking Rakuten as points instead of cash, and transferring their points from Bilt to Hyatt, will add 0% to the number of Hyatt points in circulation.
Larry you are not wholly wrong but you’re also definitely not fully right (though I wish you were). You definitely underestimate the (relatively) few whales in the points/miles game who would absolutely churn this method for Hyatt/Atmos points. Because I am definitely one of them, and I know there’s *enough* out there to make a dent and accelerate the path to a devaluation from Hyatt/Atmos. It doesn’t require a majority percentage of people to make Hyatt/Atmos notice. Honestly even without the large transfers, just the mere pathway for AMEX to Hyatt/Atmos would probably incite some sort of negative change in the programs. Even if it doesn’t happen immediately, it certainly has a negative effect and I’m not sure how you can deny that
How does Rakuten adding Bilt create a pathway for Amex to Hyatt/Atmos?
I should’ve been more specific but not necessarily AMEX MR to Hyatt/Atmos rather the AMEX Rakuten card, an AMEX issued card, now has a pathway to Hyatt/Atmos which was unprecedented (aside from the brief MR to Hawaiian period)
Rakuten amex has pretty low multipliers compared to the Bilt card itself. Dining is lower but grocery would be added at 2x instead of 1x. Rakuten bonus spend on the card caps at 7000 per year/28k points so not going to be a significant thing.
I’m going to stand by my guestimate that the percentage increase in Hyatt points sold to other reward programs will not be affected, regardless of whether there are a thousand people generating a few hundred thousand points a year each via Rakuten. The scale of that compared to the millions and millions of Chase cards — including 90,000 point bonuses — is insignificant.
In addition, Hyatt already has, essentially, a dynamic pricing system, albeit a slow one, where they only adjust the dynamic values once a year. They are, therefore, protected from giving outsize value across the whole program in the long term.
Great points, guess I’m just not so optimistic that this won’t be a catalyst for more negative side effects from other developments.
After being in “the Hobby” for several decades, I totally agree with you. 99% of people haven’t a clue what we are doing here. They are bragging to their friends that they just got a FREE ticket in coach on United from Newark to Florida, and ISN’T THAT INCREDIBLE!!!
If these points count towards Bilt status, this is incredible.
This is the interesting question
I used to be a huge fan of Bilt but for those not paying rent, the program cuts were brutal. They reduced Rent Day to 2x on only $1000 and you can’t use tax payments anymore. Plus, you need to go through the hoop of 5 transactions per month. Contrast with Citi, where I now earn 2x on everything and can transfer to American Airlines and multiple others. I used to pay all my internet/cell/cable bills on Rent Day, but now that I can earn 3x on those through Wells Fargo Autograph, wondering if Bilt is still worth it.
WF Autograph gives you 3x on your cable/internet bills? I’ve been using it for streaming but didn’t think the rest would get 3x
Not Autograph Journey but the no-fee Autograph card. Just got the card and tried it already, and can confirm it gave me 3x on Verizon FioS and Verizon Wireless.
Hi, Greg. The Amex MR points via Rakuten are great—especially during stacking events like what’s going on now.! My knowledge of Bilt is very limited. My question to you is why would you change how you get paid from Amex MR points to BILT points?? Is it that much better than Amex for transfer partners and Hyatt? Thanking you in advance for your response and enlightenment!!
Bilt has the best selection of transfer partners, including Alaska and Hyatt. They also have the most amazing transfer bonuses if you’re able to maintain status.
Exactly as Larry wrote. Example: Nick recently posted about great sweet spot awards bookable with JAL and Bilt is the only program that offers 1 to 1 transfers to JAL
Thanks for the clarification!
This is stellar. I’ll absolutely be switching from MR to Bilt and likely shifting a good amount of my portal spend in general from airline portals (primarily AA, used for status).
This sounds too good to be true…
All the bloggers have stopped talking about Bilt because they’ve lied for years about mortgages and they’ve needed some press. Any press is good press. Get someone to fake this image with AI and all the blogs start talking about us again. Glad to see you guys are back talking about them
they have said an announcement is literally coming this fall lol. if that doesn’t pan out then fair to criticize but theyve been honest the whole time about 2.0 refresh/working on this
This option shows up under the “Help” part of the website, but nowhere else, so it is clearly coming and was just posted too quickly.