(EXPIRED) Southwest promo: Save up to 40% with promo code WOW (book by 1/11/24)

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Southwest is back with another sale today, offering discounts of up to 40% when using promo code WOW. There are lots of blackout dates and locations and discounts range from 20%-40%, so this promo isn’t necessarily as WOW as it first appears. That said, if your travel dates are eligible for this promo then it could lead to some substantial savings.

Southwest promo code WOW

The Deal

Key Terms

  • Use promotion code WOW from 1/9-1/11/24 for travel on select flights from 1/30-5/22/24.
  • For cont. U.S., 40% off savings valid for Tuesday/Wednesday travel, 30% off savings valid for Monday/Thursday travel, 25% off savings valid for Saturday travel, and 20% off savings valid for Friday/Sunday travel.
  • 30% off savings valid for international /Hawaii/Puerto Rico travel.
  • Continental U.S. travel blacked out 3/9-3/10, 3/16-3/17, 3/23-3/24, and 3/30-3/31.
  • Travel to Florida blacked out 3/1, 3/7-3/8, 3/15, 3/22, and 3/28-3/29.
  • Travel to intl., HI, PR blacked out 2/15-2/18 and 3/7-3/31.
  • Travel from intl., HI, PR blacked out 2/23-2/27 and 3/14-4/7.
  • Restrictions and exclusions apply.
  • Seats and days limited.
  • Discount is applied before government taxes and fees.

Quick Thoughts

This type of sale is best for someone with lots of flexibility considering the best savings are available for travel on Tuesdays and Wednesdays and that there are several excluded travel dates, particularly in March.

If the travel you want to book is eligible though, you could save a fair chunk of change. For example, here’s a Tuesday in February flying from Norfolk, VA to Chicago, IL.

Southwest promo code WOW ORF-ORD

Seeing as Southwest award pricing is tied to the cost of cash pricing, when there’s a sale like this the award pricing drops accordingly. For example, here’s the same flights shown above when booked with Rapid Rewards points.

Southwest promo code WOW ORF-ORD award flights

Promo code WOW is valid on flights booked by January 11, but it’d be worth booking ASAP as prices will inevitably rise as the cheaper flights get booked up.

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Thanks for letting me know re: Southwest – saved 9k points on flights we had booked already