Southwest Rapid Rewards subscription: A new way to pay too much for points


Following shortly after their latest point devaluation, Southwest has introduced a new way to buy points at a discount: Rapid Rewards® Points Subscription Plans.

By subscribing to monthly points purchases, you can lock in discounts as follows:

  • 30K Plan ($51.56/Month) = 2.1 cents per point
  • 40K Plan ($64.16/Month) = 1.9 cents per point
  • 80K Plan ($119.16/Month) = 1.8 cents per point

Quick Analysis

While it’s possible to get better than 1.8 cents per point value from Southwest points, it’s very rare.  In fact, most of the time you’ll get less than 1.5 cents per point value. You won’t even earn a travel bonus with your credit card for this spend since the points are purchased through rather than through Southwest.

I can’t think of any reason why anyone would want to sign up for this “deal”.  Don’t do it.

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