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AccorHotels has issued a press release stating that they will acquire the collection of hotels that include Fairmont, Raffles and Swissôtel.
You can find the full press release here.
No word yet on how this will (in the long term) affect the individual loyalty programs, the Fairmont credit card, or TBB’s lifetime Fairmont Platinum status.
Hat Tip: Loyalty Lobby
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We’ll leave the light on for you 😉
I find it highly amusing that the company that used to own Motel 6 is now going to own Fairmont. Talk about covering the entire market.
Glad I wasn’t the only one making that connection… Sofitel is a very nice brand, but the rest are pretty much mediocre -> junk.
Hoping beyond reasonable hope that they don’t merge or mess up the Fairmount loyalty program, not to mention all the amazing historic properties they now have the responsibility to maintain!
Devastating is an understatement/
Even IHG Rewards would have been better than….Accor….Accor???
Too distraught. Going to a holiday party tonight and will drink my sorrows away.
Bye bye beautiful Fairmont bath robes, free nights, free food vouchers, suite upgrades, and lots more.
Lifetime is not really in this loyalty game.
It was a hell of a ride.
Maybe they’ll keep the programs separate-ish, like Marriott and Ritz Carlton?
Sigh, of course they won’t.