Targeted personal Platinum offer w/o once in lifetime language?

American Express is apparently sending out targeted emails to select card members enticing them to apply for a personal Platinum card.

The offer comes with an RSVP code to apply. Typically, most Amex sign up offers exclude customers who have or have had the card in question. In other words, Amex sign up bonuses are usually limited to once-per-lifetime. Notably, this email offer does not have any once-in-a-lifetime language. At this point, we don’t know whether or not this is meaningful as we don’t have any data points with this particular offer. However, based on past targeted data points via mail, the absence of once-per-lifetime language usually indicates that the offer is not restricted. At least anecdotally, Amex seems to be increasing exceptions to the once-per-lifetime limitations. If you’re interesting in trying for it, keep your eye out for a targeted email. The subject line says, “Congratulations. You’re Selected to Apply for An Exclusive Offer.” or “Congratulations [First Name]! Get Exciting New Benefits with The Platinum Card® Membership.”

For those who like reading fine print, here is the fine print included:

Get new privileges, possibilities and perks you deserve — designed for your lifestyle. This offer expires June 10, 2017. Apply now using your RSVP code XXXXXXXXXXXX or call 1-866-418-4438 and mention XXXX: XXXX:XXXX. † Annual Fee: The annual fee for The Platinum Card is $550. Foreign Transaction Fee: None. More places than ever welcome your Card. Visit the Shop Small Map. Customer Care Privacy Statement Update Your Email Unsubscribe Connect with us Amex Mobile available on the App Store® or Google PlayTM This email advertisement was sent to Your Card Member information is included above to help verify American Express as the sender of this e-mail. Learn about e-mail security or report suspicious e-mail at americanexpress.com/phishing. Please do not reply to this email as we do not accept messages to this email address. If you need to contact us, you may do so via Customer Care. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. Windows and Windows Store are registered trademarks of the Microsoft group of companies. Platinum Card Members have unlimited complimentary access to all locations of The Centurion Lounge. Gold Card and Green Card Additional Cards on your Platinum Card account are not eligible for complimentary access. Card Members may bring up to two (2) companions into The Centurion Lounge. To access The Centurion Lounge, the Card Member must present The Centurion Lounge agent with the following upon each visit: his or her valid Card, a boarding pass showing a confirmed reservation for same-day travel on any carrier and a government-issued I.D. Failure to present this documentation may result in access being denied. Card Members will not be compensated for changes in locations, rates or policies. A Card Member must be at least 18 years of age to enter without a parent or legal guardian. For locations with a self-service bar, the Card Member must be at least 21 years of age to enter without a parent or legal guardian. Must be at least 21 years of age to consume alcoholic beverages. Please drink responsibly. Card Members are allowed access to The Centurion Lounge in all U.S. locations. American Express reserves the right to remove any person from the Lounge for inappropriate behavior or failure to adhere to rules, including, but not limited to, conduct that is disruptive, abusive or violent. Access is subject to space availability. Hours may vary by location and are subject to change. Amenities vary among The Centurion Lounge locations and are subject to change. Services and amenities in the Lounge are complimentary, however you are responsible for any purchases and/or servicing charges you authorize our Member Services Professionals to perform on your behalf. Some American Express Cards are not eligible for all services provided by Member Services Desk. American Express will not be liable for any articles lost or stolen or damages suffered by the purchaser or visitor inside The Centurion Lounge. Use of The Centurion Lounge is subject to all rules and conditions set by American Express. American Express reserves the right to revise the rules at any time without notice. © 2017 American Express Travel Related Services Company, Inc. All rights reserved American Express International Lounges Platinum Card Members have unlimited complimentary access to American Express Lounge locations. Guest access policies vary by location and are subject to change. Fees may apply for additional guests. To access American Express Lounges, the Platinum Card Member must present the agent with the following upon each visit: his or her valid Card and upon request, same-day airline ticket on any carrier and a government-issued I.D. Failure to present this documentation may result in access being denied. Platinum Card Members will not be compensated for changes in locations, rates or policies. American Express reserves the right to remove any person from a lounge for inappropriate behavior or failure to adhere to lounge rules, including, but not limited to, conduct that is disruptive, abusive or violent. Access is subject to space availability. Amenities, services and hours of operation may vary among locations and are subject to change. In some Lounges the Platinum Card Member must be at least 18 years of age to enter without a parent or guardian. Age restrictions for the service of alcohol also vary between Lounges. American Express will not be liable for any articles lost or stolen or damages suffered by the purchaser or visitor inside American Express Lounges. Use of American Express Lounges is subject to the local rules and conditions set by American Express and the Lounge operator. American Express and the Lounge operator reserve the right to revise the rules at any time without notice. For details of individual American Express lounge access requirements please visit www.americanexpress.com/findalounge. Delta SkyClub The Platinum Card Member must present his or her valid American Express Card, government-issued I.D., and same-day corresponding airline ticket to club ambassador. Access to Delta Sky Club partner lounges is not permitted. Individuals must be at least 18 years of age to access Delta Sky Club, and 21 years of age to access locations with a self-service bar, unless accompanied by a responsible, supervising adult who has access to the lounge. Card Members must adhere to all House Rules of participating clubs. Participating airport clubs and locations subject to change without notice. Additional guest access and fees subject to terms and conditions of participating airport clubs. For the most current Delta Sky Club access and pricing policy, please visit Delta.com/skyclub. All Delta Sky Club rules apply to Delta Sky Club membership and use. To review the rules, please visit Delta.com/skyclub. Airspace This benefit is available to The Platinum Card. Card Member must present his or her valid Card and government-issued I.D. Ticket not required for Airspace Lounges. In some cases, Card Member must be 21 years of age to enter without a parent or guardian. The Card Member’s spouse and children under the age of 21 or up to two companions may enter the club as complimentary guests. Card Member must adhere to all house rules of participating lounges. Card Members and his or her guests will receive all of the complimentary benefits and amenities afforded to the Airspace Lounge customers, as well as access to purchase non-complimentary items. Some product features may be subject to additional charges. Airspace Lounge locations are subject to change. Priority Pass Select These Terms and Conditions govern The Platinum Card Members’ participation in and use of the Priority Pass™ Select program. Priority Pass is an independent airport lounge access program. At any visit to a Priority Pass Select lounge, you may bring in two guests for no charge. You will be charged $27 for any additional guests. By enrolling in Priority Pass Select, you agree that you will be responsible for any additional accompanying guest visits and that your Card will be automatically charged after you have signed for the additional guest visit and it has been reported to Priority Pass by the participating lounge. Additionally, you acknowledge and agree that American Express will verify your Card account number and provide updated Card account information to Priority Pass. Priority Pass will use this information to fulfill on the Priority Pass Select program and may use this information for marketing related to the program. Once enrolled, Platinum Card Members in good standing may access participating Priority Pass Select lounges by presenting your Priority Pass Select card and airline boarding pass. In some lounges, Priority Pass Select member must be 21 years of age to enter without a parent or guardian. Priority Pass Select members must adhere to all house rules of participating lounges. Amenities may vary among airport lounge locations. Conference rooms, where available, may be reserved for a nominal fee. Priority Pass Select lounge partners and locations are subject to change. All Priority Pass Select members must adhere to the Priority Pass Conditions of Use, which will be sent to you with your membership package, and can be viewed at www.prioritypass.com. Upon receipt of your enrollment information, Priority Pass will send your Priority Pass Select card and membership package which you should receive within 10–14 business days. If you have not received the Priority Pass card after 14 days, please contact American Express using the number on the back of your American Express® Card.

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