A bit better than the best offer


Last week, the public best welcome offer for the Blue Business Plus card from American Express increased to 10,000 Membership Rewards points after $3,000 in purchases in the first 3 months, but it turns out that some people can get an even better targeted offer, and there might be a way to increases your chances of being targeted.

While the current public welcome bonus doesn’t sound incredible on its own, the card is incredibly generous, offering 2 points per dollar everywhere on the first $50,000 per year in purchases (then 1x) and those points can be transferred to partners. Furthermore, this card has no annual fee, so it is a card that some have considered even without a welcome bonus, crazy as that may sound. But according to Doctor of Credit, there might be a way to get targeted for an even better offer…

Some people have received targeted snail mail offers for an even better welcome bonus of 20,000 points after meeting purchase requirements, which sounds awesome. Recently, some people have reported receiving that offer via email. Several people reporting a tatgeted email have noted that they started filling out an application under the current best public offer (while logged in to their American Express online accounts), but then changed their minds and backed out before submitting. At some point thereafer, they received targeted offers via email for a higher welcome bonus of 20,000 points after meeting minimum spending requirements (which seem to vary based on your targeted offer).

No word on whether this might work with other cards that occasionally offer increased bonuses, but a neat little option if you’re not sure the current offer is compelling enough for you.

H/T: Doctor of Credit

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