(EXPIRED) Hy-Vee: Get $10 Instant Discount For Every $150 Spent On Visa Gift Cards

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Update: As per Kevin’s comment below, Hy-Vee offers a $10 discount for every $150 you spend on Visa gift cards. That makes this deal even more ridiculously profitable. Your local Hy-Vee store(s) could end up selling out, so it might be best to get them sooner rather than later.


Hy-Vee has launched a nice new promotion today, offering a Visa gift card deal which is instantly profitable and doesn’t appear to have any limits.


The Deal

Key Terms

  • Expires November 24, 2020.

Quick Thoughts

Even though Hy-Vee isn’t a nationwide grocery chain like Kroger and Albertsons (and their respective affiliate stores) are, they do have a presence in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin which means there’s still a decent number of people who’ll have access to this deal.

And what a deal it appears to be. For starters, it’s instantly profitable as the $10 instant discount will more than offset the card’s activation fee. It’s not restricted to fixed-value cards, so you can buy variable load Visa gift cards to maximize the bonused grocery store spend when buying these.

Most interestingly of all though, there doesn’t appear to be a limit on how many times you can take advantage of the offer. There’s no digital coupon to load, so it seems like the discount is automatically taken off at the register, although you might need to scan a Fuel Saver + Perks card.

That being the case, you can spend $495.95 over and over again to get cards with $500 of value loaded to them. $4.05 profit each time plus bonused spend at grocery stores makes for a very nice week if you live near one or more Hy-Vee stores.

Something important to be aware of is that these are MetaBank Visa gift cards. There are issues liquidating them right now, so be cautious when stocking up on these if that would be your normal method of redeeming them.

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I went to 4 local stores today. Two allowed purchases with credit cards and two did not. Both that did had a $1000 limit per day.


Most of hy-vees allow $999.99 in visa sales translating to $60 discount…this started working on Sunday despite the ad having it 11/18… problem is these are metas and painful to liquidate at wally


Certainly a case of YMMV regarding location, maximum amount per transaction and whether or not they ask to see ID at time of purchase. Its ultimately the managers discretion.
Personally I like that they have safe guards and are cautious, hopefully that means deals like this can continue in future. I’m happy with the little wins, especially with the recent Chase grocery promos. No need to try and kill a deal by over doing it.


My local Hy-Vee no longer allows gift cards to be purchased with a credit card. When I asked a manager about it, she said it was always a corporate policy that corporate is now strictly enforcing. YMMV

Dugroz Reports

I just bought 2 VGC’s at my Hy-Vee last week with a credit card, so yes … YMMV.

Dugroz Reports

Update: Went yesterday. One store let me get 3 cards (no more than $1,500) and the other one in my area said the max was $999.99. I was surprised there was still a pretty good stock of cards.

Last edited 3 years ago by Dugroz Reports

I live in a heavy Hy-Vee area. Most stores will only allow you to buy one $500 GC if you’re paying with CC. Some will not allow you to buy any. ALL stores are over-the-top wary of people buying VGC’s with Credit Cards.

All that’s too say, please don’t be stupid and kill the golden goose trying to get rich. If the store says “only one” just say thanks and move to the next store, come back tomorrow. Don’t get caught trying to go to a different checkout lane or act in a way that will raise flags. Just purchase, say thank you, and move on. Please.

The last time a deal like this came along some genius went way overboard, bragged about it online, and it was a matter of YEARS before Hy Vee would even allow a CC purchase of a VGC again (at least the ~15 stores in my area plus all the stores in one of the major Hy Vee markets I travel to).


FYI, it takes off $10 for every $150 worth. So if you buy a $450-500 card it will take off $30.