Want to visit ATL for the Superbowl? Buy Hilton points.

I’ll admit that I roll my eyes a little every time someone complains about Hilton being revenue-based. Call me a bit of a fanboy if you want, there are still opportunities to get good value out of Hilton points. To be clear, most Hilton redemptions are going to be just under half a cent each in value (which is why our Reasonable Redemption RRV for Hilton points is 0.45c). However, I’m in Atlanta this weekend and I can’t believe some of the terrific redemption opportunities. They line up nicely with the current promotion to buy Hilton points for a half a cent each — which means you can get a room in the middle of the action this weekend from less than two hundred bucks per night despite cash rates of a thousand bucks or more.

I’ve been looking all week at each of the various programs and availability has come and cone repeatedly (Hyatt has been particularly annoying, with availability constantly changing and standard rooms sometimes being available on points and sometimes not). Hilton has been pretty consistent though, with room rates in the five or six hundred to thousand dollars range and points prices in the 30K-40K range.

Of course, most properties are sold out. But a number still have availability. For example, if you want to stay in Buckhead, both the Hampton Inn and Doubletree are available.

Seeing as you can currently buy Hilton points for 0.5c each, you can buy the points for the Hampton Inn for $150 per night all-in or for the Doubletree for $175 per night all-in.

If you’d like to stay Downtown, you could do so for $200 per night if you buy 40K points for $200.

If you prefer Midtown, the Hilton Garden Inn Midtown is available for Super Bowl Sunday for 40K points as shown in the screen shot at the top.

Of course, Hilton isn’t the only game in town so-to-speak. Other loyalty schemes also have award stays available. The unique feature here is the ability to just outright buy the points and pay a heck of a lot less than prevailing cash rates even when booking the day before the game.

The Super Bowl certainly isn’t for everyone, but one day in and I’m enjoying the excitement. Between the volunteers with pom poms cheering on everyone at arrivals yesterday….

….to the free cookies and drinks spread put out by my hotel the past couple of days and commemorative Super Bowl key cards at the hotel, it’s kind of a cool atmosphere so far.

Ask me how I slept on Monday morning and we’ll see if I still feel the same way. Nonetheless, this seemed like an opportunity that might appeal to those within driving distance since it’s a pretty cheap way to get near the action (and I think a lot of the people in town have no intention of actually attending the game, so you won’t be alone in watching the big game at your hotel).

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