The new king of the Ultimate Rewards Mall


In order to maximize my point earnings this month for Million Mile Madness, I downgraded my Chase Sapphire Preferred card to the Chase Freedom card.  This way, I could take advantage of the Freedom card’s 5X drugstore earnings this quarter.  Well, last week my new card arrived along with a brochure listing the card’s benefits.  And, in the brochure I found something new:


What I found interesting was the text that said “10% bonus each year.. only for Chase checking customers.  When you have both Chase Freedom and Chase Checking, you can earn an extra 10% on the cash back you’ve already earned each year as a bonus.”  This was interesting and surprising to me because I knew that Chase no longer offered their Chase Exclusives program which used to reward Freedom cardholders & checking account owners with an extra 10 points per transaction and a 10% bonus on base points earned. 

When activating my new card, I asked about this 10% bonus.  I do have a Chase checking account after all.  Is it only on base points earned?  I asked.  No, it is for all points earned on your Freedom card.  What about points earned through the Ultimate Rewards Mall?  Yes, any points earned on the Freedom card count.  I was so skeptical of this that I asked to speak to someone in the rewards department who then answered the same way.  Yes, she said, Ultimate Rewards Mall earnings will count.

Wow.  This is great.  This is very similar to the Sapphire Preferred card’s annual 7% dividend, but it is 3 percentage points better, as long as you have a Chase checking account.  This means that when you earn 10X bonus points through the Ultimate Rewards Mall, you will really earn 11X bonus points (in addition to 1.1X base points).  Similarly, when you earn 5X with the Freedom card’s rotating categories, you will now really earn a total of 5.5X when bonus points post at the end of the year.

The Points Guy also recently wrote about this new benefit here: Changes to the Chase Freedom 10% Bonus And What It Means For Your Points Strategy.  He didn’t mention the Ultimate Rewards Mall so I thought it was worth expanding coverage of this new benefit.

Selecting an account when shopping

If you have multiple Chase Ultimate Rewards cards tied to the same online account, you will be asked to pick one when you go to the Ultimate Rewards Mall.  In the past, there were often different bonus earnings for different cards so it was always best to pick the account with the highest earnings, but recently Chase seems to have kept the point earnings the same across cards.  As long as that holds true, the best account to choose when going to the Ultimate Rewards Mall is now your Freedom account (if you have Chase checking).  Next best is the Sapphire Preferred.

Sapphire Preferred vs. Freedom

If you already have and use a Sapphire Preferred card, its unlikely that the 3 percentage point difference in the annual bonus between the Freedom card and the Sapphire Preferred will make much difference.  For example, suppose you earn 20,000 points in one year.  If those points were earned on the Sapphire Preferred card you would get 1400 bonus points at the end of the year.  If those points were earned on the Freedom card, you would get 2000 bonus points.  The difference isn’t huge.  Of course, if you earn hundreds of thousands of Ultimate Rewards points in a year, then that difference will add up fast!

Also keep in mind that the Freedom card does not earn bonus points for travel and dining, nor does it allow you to transfer points to airline & hotel programs.  I think that the best strategy for most families is to keep one Sapphire Preferred account and one or more Freedom accounts.  Log into the Freedom account for online shopping.  Use the Sapphire Preferred for travel and dining.  Use the Freedom card for all 5X categories (up to $1500 per quarter) and for all non-category spend (in order to get 1.1 points per dollar).  And, of course, if you have a Chase Ink card, use it for all cable, telecom, internet, and office supply purchases (at 5X) and gas (at 2X).

Terms & Conditions

I found the Freedom card’s Ultimate Rewards Rules and Regulations here.  I’ve quoted some of the relevant text and bolded parts that I find interesting:

Earning Rewards:

You will earn 1 base point for each $1 of Net Purchases. You will earn an additional 1 point for each $1 of airfare and hotel accommodation Net Purchases when you book at You will also earn a 10% Bonus on all new points earned with your Chase Freedom card during billing cycles within the previous Year when you, as the primary cardmember, were the sole or joint owner of an open Chase checking account. Your 10% Bonus is calculated after your billing cycle with a December closing date (“Year” means the twelve billing cycle period beginning the day after your billing cycle with a December closing date through your billing cycle with a December closing date of the next year.) Your Chase checking account must be open, and your Chase Freedom card account must be open and not in default, at the end of the Year. Your 10% Bonus points will appear on your January or February billing statement. You will not earn the 10% Bonus on new account bonus points, previous 10% Bonus points awarded, or points transferred into your account. (“Net Purchases” means purchases of goods and services made by you or any authorized user on your Account minus any returns or refunds.) Point accrual will begin upon the Enrollment Date in the Program. (“Enrollment Date” is the day on which we approve you as a Program member.) No retroactive points will be awarded. You do not earn points on balance transfers, cash advances, cash-like charges such as travelers checks, foreign currency, and money orders, any checks that are used to access your Account, overdraft advances, interest, unauthorized or fraudulent charges, or fees of any kind, including fees for products that protect or insure the balances of your Account. Points will be deducted for any returns or credits made on your Account. Points will appear on your monthly statement.

Notice above that all new points earned on the Freedom card count except those earned from a sign-up bonus or transferred from other accounts.

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