What are JetBlue TrueBlue points worth?

At Frequent Miler, we keep a database of point valuations called “Reasonable Redemption Values.” These are estimates of the “worth” of airline miles, hotel points, transferable points, and more. The idea is to identify the point at which it is “reasonable” to get that much value or more from your points.

This information is critical for making informed decisions. In fact, it’s a key component of the First Year Value information shown on our Best Credit Card Offers page, and it’s similarly used to show which cards offer the best value for everyday spend and which offer the best category bonuses.

When we first started looking at the value of airline miles, we used a laborious manual process to create estimates, but we now have a much better way of pinning down the value of JetBlue TrueBlue points.

Points Path, a Google Flights extension, keeps records of both the points and cash prices for all searches conducted on its platform. Points Path founder and former Frequent Miler writer Julian Kheel has made this data available to us to identify rewards program point values.

Thanks to Julian and Points Path, we now have access to results from over 1.4 million domestic and international TrueBlue searches, showing both the cash and award prices for the same flight (including partner flights). Using this data, we can provide a far better estimate of the “Reasonable Redemption Value” of JetBlue points than we were ever able to obtain by using manual calculations.

Based on an analysis of Points Path’s data, we’ve concluded that the new Reasonable Redemption Value (RRV) for JetBlue points = 1.3 Cents Per Point.

Points Path Data

Listed below is a summary of the raw data from Points Path. There are two values that are important to us. The median is the point at which half of the observed results have better point values, and half have worse. We also have the average value of all the searches, in total and by booking class.

Cabin Median Value (cpp) Average Value (cpp) Number of data points
Economy 1.26* 1.28* 1,275,694
Business 1.19 1.33 149,194
Combined 1.25 1.29 1,424,888
*Adjusted for basic economy results

Calculations

For our airline RRV values, we’ll use the midpoint between the average and the median. The reason is that the difference between the two is an indicator of how often more valuable sweet spots can be found in a given category.

If the median is 1 cent per point, that means half of all searches produced a value below 1 cent per point, and the other half above 1 cent per point. However, if the same data showed an average of 2 cents per point, it would mean that some of the 50% of searches that were above 1 cent per point were so far above that they doubled the result to 2 cents per point. Likely, that would indicate a higher prevalence of available sweet spot awards with outsized redemption value…something we like to see.

That’s not the case with JetBlue, however, where the median and the average are very similar:

  • Points Path Median Observed Value for JetBlue TrueBlue redemptions: 1.25 cents per point based on the past 365 days of data as of April 8th, 2026)
  • Points Path Mean Observed Value for JetBlue TrueBlue redemptions: 1.29 Cents Per Point
    (based on the past 365 days of data as of April 8th, 2026)
  • Range: 1.25 to 1.29.
  • For our RRV, we’ll pick the midpoint between 1.25 and 1.29, then round it to 1 decimal place, or 1.3 cents per point.

Conclusion

The exercise described above resulted in an unchanged Reasonable Redemption Value (RRV) for TrueBlue points of 1.3 cents each. That’s the point at which most readers are likely to get that much value or more.

Please keep in mind that this does not mean that you will always get 1.3 cents per point value from your JetBlue points. In practice, you’ll sometimes find better redemptions, and sometimes you’ll find worse. However, we believe that 1.3 cents is a “reasonable” expectation for what your TrueBlue points are “worth” when used towards award flights.

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Grant

Thanks for the hard work with keeping these RRV posts up-to-date with the most recent valuations. Is there a set cadence that you review each loyalty program or does something trigger a reevaluation of the program? I would think either every six months would be sufficient or after any major changes to the program.

Tim Steinke

Yep, there is. We try to update everything once per year, around the same time. Our last update was in February 2026. The exception would be if, as you noted, there is some sort of major change in the program. For instance, with Hyatt, we’ll be doing a bunch of checking over the next year to see what happens as the new award charts are phased in.

Grant

Sounds good, interested to see what you find out about Hyatt over the coming year.

L3 again

You are drip feeding the Points path data!

Stephen Pepper

Have you considered that:

a) it takes time for Tim to analyze the data, do all the calculations, write these posts, etc., and so it’s simply not possible to do anything other than publishing these posts gradually, and

b) do you think most readers would want to read 30+ posts in a row listing our points and miles valuations for each loyalty program and transferable currency, rather than having them interspersed with our usual posts?

L3 again

“Have you considered that:
a) it takes time for Tim to analyze the data, do all the calculations, write these posts, etc.,”

Yes, and let me help him more than all the bleaters do. Here is how to do it while he is out playing golf.

Give the task to AI (OpenClaw) with the existing article as a template for it to use to replicate the process. Should create the “30+” posts in an hour or so.

Obviously you can still stagger the publication.

Stephen Pepper

So what you’re saying is that we should use AI to write the post – something we’d never do – and that we should stagger the publication of the data which is what you were seemingly complaining about above and in the comment section on other posts?

L3 again

You said that Tim was at death’s door, asphyxiated by mountains of data, so I offered a suggestion that will produce the same result, while preserving his golf handicap (or Brix levels, since he makes wine). He is currently writing “30+” structurally identical articles, so he can use the first one, his magnum opus, to instruct AI to write the rest.

I said you could continue to stagger the publication date if you wanted to. Some among us would prefer the results in one dump, and percentile ranges in the form of one of those web widgets that converts fahrenheit to centigrade, with a slider to accept the Mean-minus-median value and the widget calculating the percentile range.

George

The critique here is the articles are just natural language summaries of points path data so certainly it would ripe for AI at scale. To make the articles more compelling, I recommend including real world examples of redemptions. That said, no saltiness from me, I appreciate all that you do.

Pierre

Stephen – I don’t have an issue with what you’re doing with the updates.

Henry

Would love if you guys could include the 10th, 30th, 70th, and 90th percentile values for redemption using the PointsPath data like you did with older points valuation posts. But keep it up guys, love these!

stvr

it’s doubly insane that JetBlue puts its Mint cabin at a LOWER cent per point than coach when it’s clearly higher margin

DOUBLE malpractice

PSL

Your valuation sounds about right. But for me, the greatest value of using miles is the fact that they are fully refundable if you have to cancel or reschedule your flight. I always say that paying with miles not only makes your trip cheaper, it makes it easier.

Fizzy

Though part of the problem with JetBlue is that they aren’t truly truly refundable because they keep the taxes and fees as a travel credit.

stvr

it’s fully insane that JetBlue hasn’t yet figured out a way to refund $5.60

Business malpractice

Fizzy

It’s even worse when it’s $800 for a family of four to the Caribbean. I don’t know how they are allowed to get away with not refunding that considering it’s government taxes and fees. That’s why I book another carrier when I’m not sure if I’m going to travel

[…] enjoyed by legacy carriers in airline alliances, you can reasonably expect to get 1.33c per point. According to Greg’s work, you’ll likely get more like 1.43c each, but we adjusted airline miles downward in May of […]

[…] are looking to use rewards for JetBlue flights can get good value from these bonuses. According to our calculations, JetBlue points buy about 1.43c each in airfare. Our Reasonable Redemption Values peg them at 1.33c […]

Maureen Sandford

Hello I just completed my vacation back from Jamaica, and would like to know how I could use my True Blue Points.
Please educated me. Another thing, why do we have to pay for luggage both ways?

[…] Totally covered by the 50,000 sign up bonus. Remember, you do have to pay the $99 annual fee for the card, so the flights aren’t really “free” but paying $132 out of pocket is much better than paying $673. In this example, you’re getting 1.42 cents per point value for each JetBlue point which is right at the value this post from FrequentMiler said they are worth. […]

[…] Totally covered by the 50,000 sign up bonus. Remember, you do have to pay the $99 annual fee for the card, so the flights aren’t really “free” but paying $132 out of pocket is much better than paying $673. In this example, you’re getting 1.42 cents per point value for each JetBlue point which is right at the value this post from FrequentMiler said they are worth. […]

[…] had a 60,000 point sign up bonus (the current bonus at the time of this writing is 40,000 points). This article from Frequent Miles puts the value of JetBlue points around 1.4 cents each and I think that’s around the value I’ve gotten from them. Even having to pay the $99 […]

Josh

“dropped to 0.85 to 1.1.” is that supposed to be to .85 from 1.1?

Nick Reyes

No, I think he meant from something like it dropped from 1.95 cents to 1.1 cents — a decrease of 0.85.

Greg The Frequent Miler

Here’s what I said: “This meant that the point value range (previously 1.3 cents per point to 2 cents per point) dropped to 0.85 to 1.1.”

And here’s what I meant:

previous range: 1.3 to 2
new range: 0.85 to 1.1

Does that make sense?

Josh

yes! it does. Thank you.

Bee

Greg, If one lives in a JB Hub City and Has their CC i think its a no brainer as between the 10% Back on Award, (20% if u have the Personnel & Business Card) 5k Renewl Bonus, 15k Mosaic Bonus, Family Pooling, and having Award Booking option avail. as long as there is a seat to me is extremely valuable

I’m a Mosaic thru CC Spend and saved myself close to 50k in Points for the Free changes i made for 4 award tickets when pricing dropped a few days before my recent family trip

Having said that if u dont have the JB points in your account and having a CSR its obviously a better return when booking using UR @ 1.5 cents per Dollar and u earn some TB points too but for myself being a Mosaic its not a good value due to giving up on the free change/cancellation fees

[…] What are JetBlue TrueBlue points worth? by Frequent Miler. Nice to see a revisit to this topic. […]

[…] What are JetBlue TrueBlue points worth? by Frequent Miler. Nice to see a revisit to this topic. […]