One of the long-running benefits of the American Express Business Platinum card has been bi-annual $200 credits for Dell purchases. Hated by some, loved by others (including me), these were fairly easy to use, essentially providing $400 in free stuff from Dell each year. If you use buying groups, that $400 was almost as good as cash, as you could apply it towards computers or other merchandise that could then be sold.
We’ve assumed that changes have been coming to this benefit for some time. Amex originally had it scheduled to end on 12/31/24, then extended it to 6/30/25 at the last minute.
Today, Amex announced that, starting 7/1/25, the Dell benefit will indeed be changing. Instead of $200 every six months, it will be $150 for the entire year, then an additional $1000 if you complete a total of $5,000 in Dell purchases during the calendar year. Amex will also be changing the Business Platinum’s Adobe benefit, moving from $150 annually to $250 off of a minimum $600 in purchases during the calendar year.
What’s Happening
- American Express will be making the following changes to the Business Platinum card’s Dell and Adobe credits:
- Effective July 1, 2025, enrolled Business Platinum Card Members can get up to $150 in statement credits annually on U.S. purchases made directly with Dell and an additional $1,000 statement credit after they spend $5,000 or those purchases from July 1-Dec 31, 2025 (and for each calendar year after), totaling up to $1,150 in Dell statement credits.
- Enrolled Business Platinum Card Members can get a $250 statement credit after they spend $600 or more on U.S. purchases made directly with Adobe from July 1-Dec 31, 2025 (and for each calendar year after).
Quick Thoughts
Amex’s coupon-booking grows more extreme by the day. For the vast majority of Business Platinum customers, both of these changes will be unequivocally negative: you’re going to lose over half of your yearly Dell credits and now have to spend $600 with Adobe to get anything at all.
For those that already spend $600/year at Adobe or $5K/year at Dell, the new system will be a godsend, providing an additional $850 in savings (which I’m sure is how Amex marketing will account for it).
I easily spend $5,000/year at Dell through buying group activity, but I also currently have seven Business Platinum cards. Those previously represented $2,800/year at almost 100% cash value when spread across my annual Dell purchases, but now that’s shaved down to $1,050. I doubt that I’d be able to hit the $5K trigger on more than 2-3, but I’m intrigued at the possibilities, especially when combined with the frequent 10-20x Dell offers via shopping portals. Concentrating spending on a smaller amount of cards has the potential to yield very good returns.
However, for everyone else in the normal world, this news is a downer….although a potential silver lining may be the annual hours saved trying to find something useful to buy on Dell.
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This is just the beginning of the Platimum Refresh.
Now they will advertise the card , up to $1,500 in new credits with a new annual fee of $899 or $999
This is the last straw for me. Saying goodbye to BP if that’s all there is by next renewal.
Share a link through which you get seven platinum cards please 🙂
That’s not how it works. There were – and sometimes still are – periodic nll offers that you could sign up for as long as you spaced out your applications. With the about-to-end cost/benefit structure you could make it worthwhile to keep multiple cards.
So Amex just wiped almost half the value of having this card and a lot more than half if you have more than one. How exactly do they think people are going to react?
There are some who found little to no value in these credits. But, found more value in other credits.
New laptops, Nintendo Switch consoles, power banks. These aren’t for everyone and I’ve never done reselling but it makes it tough to argue that there’s no value in the $400 a year credits.
I haven’t been able to get an order approved at Dell in a year.
Switch your aftershave.
So for those of us who already used the $200 in the first half of the year, do you think we still get an additional $150 for July to Dec even tho it’s only supposed to be $150 for the whole year? In this case we could get $350 for the year.
Hope you’re right, it I doubt it
It clearly says you’ll get $150 for July 1 – Dec 31, 2025; $1000 when spending $5000 during the same 6 months period, and then these same benefits every year after 2025 – so to me, it is very clear that your use of current, semi-annual $200 benefit has no implication on your ability to get these new credits in the second half of the year.
I’m hoping AMEX adds some new coupons / credits to this card to compensate for the decreased Dell and Adobe credits…
They already did: Hilton $50 quarterly credits.
They are:
$200 annual credit ($50 quarterly) with Silver Airways.
$300 annual credit for shipping with Yellow Freight.
A 50% bonus on the transfer of Amex points for investment to Stratton Oakmont.
I think you forgot to clarify its Yellow Freight annual $300 credit is applied $10 per week except in weeks with prime numbered dates
One more reason for me to cancel their card at renewal…
How are you able to get Dell to not cancel your orders while doing buying group activity?
I don’t have a good answer for you, unfortunately. I’ve never had an issue, but I only ship to my home and always select “business” instead of “personal.” I do know of some folks who have been able to get a business rep assigned to them that enables them to order vastly increased quantities with no cancellation issues.
Shipping to your home is exactly how.
…or so one would think. If you do ANY volume, regardless of where it’s shipped to or if you select “personal” or “business”, they gonna get you at some point! I’ve even had a business rep work me through getting my business account un-screwed (after my personal got screwed) and that worked for a while, but they eventually shut me down. Granted, I was doing buying groups, but man I’ve never met a company that hates making money like Dell hates it.