Hilton adds new 150K tier for award redemptions (1 hotel so far)

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Hilton Honors got rid of its award chart years ago. In the time since, they have had an award calculator that purportedly tells you a range of prices for any particular property (but we’ve shown before that the calculator can’t really be trusted), but most properties have continued to top out at 95K points per night (the old top tier of the award chart) while just a couple of properties have since introduced 120K standard awards. Yesterday, Dave at Miles Talk highlighted that Hilton is now charging 150K per night on some nights for the Waldorf-Astoria Maldives (previously 120K). View from the Wing followed up with Hilton and got confirmation that 150K is the new standard award price for the Waldorf-Astoria Maldives. That is discouraging news.

a screenshot of a calendar

By all accounts, the Waldorf-Astoria Maldives is pretty spectacular. Room rates are regularly over $1K per night, so 150K points per night isn’t necessarily bad value for Hilton points. However, it represents a 25% increase in a price that at 120K per night was already 26% higher than the previous top tier of the award chart. In just a couple of years, the Waldorf-Astoria Maldives has increased the top award price at Hilton by about 58% from 95K per night to 150K per night. Obviously the larger concern here is what this means for other properties. Will more of the places that currently top out at 95K move up to the 120K tier? Will any other hotels move into the 150K tier? Will free night certificates continue to be accepted for these nights that cost 150K points?

Currently, as you can see in the screen shot above, some nights at the Waldorf-Astoria Maldives are still pricing as 120K, but the only award availability (whether 120K or 150K) is very near-term and likely of limited use for most people. Again, Hilton confirmed to View from the Wing that the new 150K pricing is accurate and justified it by saying that the resort has continued to be expensive despite the pandemic.

Overall, this is unfortunate news. Hopefully, it won’t mean much for other high-end Hilton properties in high-demand locations, but time will tell how long before the Waldorf-Astoria in Maui decides they’d like to up the ante.

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PSL

Don’t know if this is a glitch, but, with very few exceptions, at Hilton Marco Island you can get a standard partial ocean view room for 4 nights next January, February or March for 80,000 points per night, but if you want to add a “free” fifth night you can only book a full ocean view room for anywhere between 216,000 and 256,000 points per night! That’s worse than raising the standard room price.

Jungu Beans

The Waldorf Astoria Grand Wailea has been pricing at 363,000 points for all dates through December of this year. I don’t know if that is special Covid rates, but it’s worrying.

Jungu Beans

Ah, good to know Nick – thanks!

Tyler

150K sounds like a steal compared the the 8.8 MILLION points they want for the premium night in between!

[…] Hilton Honors got rid of its award chart years ago. In the time since, they have had an award calculator that purportedly tells you a range of prices for any particular property (but we’ve shown befo… Read full article […]