(EXPIRED) Transfer bonus from Choice Privileges to United (still a bad deal)

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United Airlines is offering “double the miles” when you convert Choice Privileges points to United Mileage Plus by August 31, 2021. The conversion is normally absolutely terrible and with this bonus it improves to “pretty bad”. In other words, this isn’t worth it unless you have Choice points that would otherwise expire without use since the value proposition is not a good one.

The Deal

  • United Mileage Plus is offering 2,000 United miles for every 5,000 Choice Privileges points you convert to United miles by 8/31/21.
  • Direct link to this promotion

Key Terms

  • While this promotion lasts- for every 5,000 Choice Privileges® you redeem, you’ll get 2,000 United miles, instead of the standard amount of 1000.
  • Minimum redemption is 5,000 Choice Privileges® points (for 2,000 United miles) and redemptions above 5,000 must be in 1,000 point increments.
  • Transactions must be completed between 09:00 a.m. ET July 19, 2021 and 11:59 p.m. ET, August 31, 2021 to be eligible to receive the offer.
  • All other exchange transaction qualifications apply.
  • Members must also have an active United MileagePlus account; miles will be posted to your United account within 48 hours after your transaction is complete.
  • Once the miles transfer request is initiated it cannot be reversed.
  • Offer may not be valid for all members.
  • All other terms and conditions of the Choice Privileges® Rewards Program apply. Choice Hotels® reserves the right to amend these terms or terminate this promotion at any time.

Quick Thoughts

Again, this is not a good value. Greg determined our Reasonable Redemption Value for Choice Privileges points to be worth 0.68c each. That means that 5,000 Choice points are worth about $34. Meanwhile, we value United miles at 1.3c each (though you’ll sometimes do even worse), which would mean that the 2,000 United miles are worth around $26. It doesn’t make much sense to transfer in most cases.

That said, if your Choice points will expire unused and/or you have a very valuable United redemption in mind, maybe this will make sense for you. In most cases, I wouldn’t advise doing this, particularly since having some Choice points in your stash can come in handy if you need to buy more points with the cash & points trick.

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