No!!! Citi devalues Forward card.

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The surprise isn’t that this happened.  The surprise it that it took so long.  The no annual fee Citi Forward card has been on top of my wallet for years.  Why?  5X Citi ThankYou points for restaurants, music, movies, and books (including all Amazon.com spend).  That’s why.

A few years ago Citi stopped offering the card to new account holders, but they kept the earning rate intact for existing members.  I then jokingly suggested that people seek out dating partners who have Forward cards because they were so valuable.

Now, as I’ve long feared, the letter arrived.  As of June 4th, 2016, the 5X benefit drops to 2X.  Boo!

Citi Forward 5X to 2X letter

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[…] June 4th was approaching quickly.  That’s the day that my Citi Forward card was scheduled to turn into a pumpkin.  Starting June 4th, the card will earn only 2X points for restaurants, music, movies, and books inste…. […]

Bill Herman

Hello All — When I heard of this, I wrote a hand-written letter Mr. Stork and CC’d all of Citi’s top brass. I expected at least a semi-personal follow up but insead received a form letter denial in the mail today. I guess I expected too much…

As a Hail Mary, I’ve started a Change.org petition at the following URL:
https://www.change.org/p/ken-stork-reinstate-citi-forward-benefits-for-your-most-loyal-fans

Realize chances are exceedingly slim, but please take the time to sign it and share it with friends and family.

On a related note, I’ve been trying to track down the email addresses for the following execs to add to the petition — if you know them, please share:

Ken Stork
Vice President, Citibank
Citibank Customer Service

Leslie Gillin
CMO Global Consumer Bank, Citibank

Jud Linville
CEO Citi Cards

John C. Gerspach
CFO Citigroup

Michael Corbat
CEO Citigroup

[…] ThankYou points per dollar on restaurants, music, movies, and books.  As of June 4th 2016, though, the bonus will go down to 2X points per dollar in those categories.  I had previously used my Forward card as my single go-to card for restaurants, Amazon.com […]

[…] customers who now earn 5X on dining will want their Discover It in their wallet, since that card will begin earning 2X on dining on June […]

AS

Got a letter from Ken?

Write back and express your feelings about Citi changing your benefits and let them know you will stop using any citi cards.

Citibank (South Dakota), N.A.
Office of the President
P.O. Box 6000
Sioux Falls, SD 57117-6000

Smitty

Sobbing in corner… you will be missed, my precious.

Jeremy

There are several options. You can use Freedom/Discover when they have restuarants. Other options include the AARP Visa from Chase which is always 3% on restaurants. If you have the Amex SimplyCash that has a restaurant option. Of course, depending on how you value TYP (like if you have a Prestige) 2x TYP may still be worth more than 3%. US Bank Cash + has 5% on Fast Food regularly. I personally value UR more than TYP, so I’ll most likely switch to Chase Sapphire Preferred for eating out. Amex PRG gets 2x on dining as well.

Dee

Just got my letter today. It’s been a long time coming, I used this card the most and now I feel lost. Does anyone know what’s a good alternative card would be?

[…] Citibank is eliminating 5x points earning for restaurants, music, movies and books from legacy Forwa…. Cards will earn double points in those categories effective June 4. […]

[…] Finally, that Forward card is renamed Backward. […]

Amol

I was just dreaming about getting a dinner at the French Laundry or Per Se and thought “at least it’ll be a lot of thank you points” … Looks like I’ll have to go before June ! 😛 it was a good 8-year run for me with this.

[…] Frequent Miler Citi have sent mail outs to existing cardholders letting them know that on June 4th, 2016 this card […]

Yumeng

OMG T_T Now I don’t know which card to use in restaurants anymore…

Helmholtz

It might seem like bad news… but we shouldn’t forget the positive side! Namely, the schadenfreude folks without this card finally get to enjoy.

Mike

Citi shut me down last month. This makes it sting a whole lot less. As far as I was concerned, the only thing TYP were valuable for were buying AA tickets since you were essentially getting 8% cash back on Amazon, restaurants and entertainment when you used this card combined with the Prestige. I’ll take UR and MR over TYP any day of the week otherwise. I do wish I had managed to move the ~30k in TYP I had over to Singapore before the hammer dropped though. Oh well.

Eric

When the hammer dropped on you, Citi didn’t even allow you to transfer your TYP to your transfer partners?

Mike

They closed my account on a Saturday morning. I didn’t realize it until late that night when I went to use my Forward card and called them up when it was declined. I logged in to my account and the TYP were all still there. I was out at a bar with friends and didn’t tell like setting up any transfer partners right then and figured I’d do it the next day. Logged in the following afternoon and everything was gone from my TY account. I didn’t want to call them up and fight with them and risk causing an issue with the $1300 refund check I had coming from an overpriced ticket I had bought with TYP.

Nathan Drake

Why did they shut you down?