Amazon Prime Day Deals & Strategies 2023

Amazon Prime Day here (July 11-12, 2023 this year). This post includes links to a number of popular deals and we will be sure to update it over the next couple of days as we see other deals worth highlighting.

All of the Amazon links contained in this post are affiliate links. New deals will get added to the top of each section over the next two days.

Post structure

Immediately following this section are several general resource sections regarding high-level stacking techniques and opportunities to keep in mind when looking at deals and then after that are the main deal sections that will see constant updates over the coming days.

There are five main types of deals we intend to post in the “Deals” section this week:

1. Deals that would appeal to travelers. This might be hotel or flight related or travel-related products like noise-canceling headphones or luggage. We may also include discounted gift cards for restaurants, etc.
2. Deals that involve extra stackery. This would include things like a chance to stack an unusually high portal payout with a card-linked offer or two and/or with a credit card benefit like an annual credit at Dell or Saks, etc.
3. Deals that may be good for resale. Some readers generate points through the purchase and resale of products, so we’ll include some deals that may not seem directly relevant to readers but could be good ways to generate points if you have resale avenues. Keep in mind stacking opportunities like discounted gift cards, portal rewards, etc.
4. Gift card deals. Whether for personal use or resale, many of the retailer gift card deals at this time of year can be appealing and we’ll post a selection of them here.
5. Deals that are so strong they can’t be ignored for one reason or another. Speaks for itself.

We’ll divide deals into categories below and let you decide for yourself whether they are things you want/need or want to resell. Note that there will likely be some cross-pollination in terms of deals that aren’t strictly Amazon Prime Day deals but will still be of high interest and we will list some of those under “Competing Prime Day Deals from other stores”.

New deals will get added to the top of each section over the next two days.

Best shopping practices

As always, keep in mind some basic shopping best practices. We recently published a full post with 5 Tools for weeding through Prime Day deals and reducing buyer’s remorse and we published a podcast episode last year where we discussed our own techniques for stacking deals. Both are worth checking out. In summary:

• Shop in one browser, buy in another. This tip is most relevant for non-Amazon deals since Amazon doesn’t appear on shopping portals for most product categories, but you can use a shopping portal for certain categories (usually Amazon devices). When using shopping portals and coupon sites, it’s pretty easy to inadvertently click in the wrong place and have your click “stolen” by a portal you didn’t intend to use (i.e. you clicked through an airline portal to Macy’s, but then you clicked a button to reveal a coupon code from some other site that also led to Macy’s and it caused the airline portal to lose the tracking of your purchase). For this reason, I do my shopping around and coupon testing in one browser (for example, Firefox). When it’s time to buy, I open a brand new window in a different browser (Chrome) to make my purchase. I start at my chosen portal, click through to the site from which I’m buying, fill my cart, apply any coupons, and check out in one fluid sequence. I rarely ever have a purchase fail to track this way. Listen to us discuss this in more depth on a podcast episode.
• Use the right credit card. We’ll always try to make a suggestion when one seems relevant, and with Prime Day Deals you’ll probably be using either an Amex card loaded with the most recent Amex Offer for Amazon or perhaps you’ll be using at least 1 point (but hopefully not more than 1!) to score a nice discount. Still, it’s worth keeping in mind what you have in your wallet and which of those cards would be most advantageous for you from a points-earning perspective. See our Best Category Bonuses page for a reminder as to the best cards to use if you’re shopping for competing deals at stores other than Amazon.
• Keep credit card purchase benefits in mind. One component in the decision as to which credit card to use may be purchase protections. Keep in mind that many rewards credit cards have purchase benefits like extended warranty. Some offer purchase protections against damage or theft, or they may guarantee a minimum return period (that may be longer than the store would accept). Price protection is gone from most (but not quite all) credit cards. While paying with discounted gift cards might yield more savings, you would forgo protections like these, so consider each when making those decisions. See Best Credit Card Purchase Protections for more detail.
• Buy first, think later? A popular mantra on deal sites like Slickdeals is “Buy first, think later”. That is to say that the hottest deals will be gone so quickly that you don’t really have time to consider them. Thanks to return policies, 24 hour free cancellation periods, etc, it can be pretty easy to live by that mantra in many cases. Just be sure to check the fine print — is there a restocking fee? Does this travel agency charge a fee for refunds? Do I really want/need this and/or am I going to take the effort to sell it? It might be a great deal, but that doesn’t make it great for you. You’re not saving when you’re spending, you’re just spending less than you would have if you would have bought the item at full price. Still, I recommend agonizing over your buyer’s remorse during the return period rather than dragging your heels if you see a deal that’s too-good-to-be-true.

Finally, don’t forget any current shopping portal bonuses that can add to the deal.

Hunting for deals

If you’re hunting around for deals on your own, be sure to see the post 5 Tools for weeding through Prime Day deals and reducing buyer’s remorse for tips on how to hunt for deals and compare to historical pricing.

Keep in mind that many other stores and sites will offer discounts today to compete, so don’t limit your deal comparison to Amazon. Expect similar sales today from Best Buy, Target, Walmart, and others. If we find a number of excellent competing deals, we’ll add a section of non-Amazon Prime Day deals to this post.

Obviously you’ll also want to subscribe to our instant emails to be notified of any deals we send out directly via Quick Deal. Throughout the Prime Day event, we will add new deals to the top of each section below, but if a deal is particularly notable, we’ll probably post a separate quick deal post to highlight it. Keep your eye on your email.

Amazon Prime Day 2023 deals

New deals will get added to the top of each section over the next two days.

Amazon / Alexa-enabled devices

Note that some of these deals are exclusive to Amazon Prime customers. See the “Sign up for Prime” section below for how to join with a free trial and/or cash back.

• Fire TV Stick 4K Max streaming device, Wi-Fi 6, Alexa Voice Remote (includes TV controls) for $24.99. I know that some people bring these to plug in to the in-room TV when traveling.
• Fire TV Cube, Hands-free streaming device with Alexa, Wi-Fi 6E, 4K Ultra HD for $109.99 (this is one of the smaller discounts available)
• Fire HD 10 tablet, 10.1”, 1080p Full HD, 32 GB, latest model (2021 release), hands-free with Alexa, Black for $74.99. Note that you can save an additional 20% with a trade-in. It looks like I could trade in my kids’ old Fire HD 8 Kids tablet for a $25 gift card and 20% off of this ($15 off), which I think adds up to about as much as I paid for that kids tablet in the first place.
• Introducing Amazon Fire Max 11 tablet, our most powerful tablet yet, vivid 11″ display, octa-core processor, 4 GB RAM, 14-hour battery life, 64 GB, Gray for $149.99 – for those who need more fire-power. I’ll be here all day, folks. This could be a good candidate for the 40% off with 1 point deal to max it out at $60 if you have that version.
• Amazon Fire HD 8 Kids Pro tablet, 8″ HD display, ages 6-12, 30% faster processor, 13 hours battery life, Kid-Friendly Case, 32 GB, (2022 release) for $74.99. I bought an 8″ Fire HD kids tablet for my son in Fall of 2020 and it seems pretty indestructible so far — the kids are next to me in the Genoa train station using the tablet as I type this, but I just bought two new ones so they both have the newer 2022 model (since that came to $149.98 total, it was a great use of paying with 1 Membership Rewards point to get 40% off, making my net total for two tablets $89.99 plus tax and I synced up the Amex Offer for +5 membership rewards points (enrollment required), so I expect to earn 540 Membership Rewards points also). Note that this is a regular Fire HD 8 wrapped up in a kids’ package: the only things that make this a “kids” version is the big rubbery case and the ability to set a child’s profile. It also comes with a year of Amazon Kids+ and a 2-year guarantee for replacement if your kid manages to break it (we have had ours for 3 years and have two very rambunctious boys and it has held up perfectly well). If you don’t need the extra kiddie features, the regular Fire HD 8 (same product without the “kids” add-ons), is on sale for $54.99.
• Amazon Fire 7 Kids tablet, ages 3-7. Top-selling 7″ kids tablet on Amazon – 2022. Set time limits, age filters, educational goals, and more with parental controls, 16 GB, Red for $54.99.  Personally, I wouldn’t consider this with the 8″ version having double the storage space for $20 more. I feel like 16GB would fill up and slow down pretty quickly.
• Kindle Paperwhite (8 GB) – Now with a 6.8″ display and adjustable warm light – Black for $89.99
• Kindle Paperwhite Signature Edition (32 GB) – With a 6.8″ display, wireless charging, and auto-adjusting front light – Without Lockscreen Ads – Black for $124.99
• Echo Show 8 (2nd Gen, 2021 release) | HD smart display with Alexa and 13 MP camera | Glacier White for $59.99
• Echo Show 15 | Full HD 15.6″ smart display with Alexa and Fire TV built in | Remote included for $181.98
• All-new Echo Show 5 (3rd Gen, 2023 release) | Smart display with 2x the bass and clearer sound | Glacier White for $44.99
• Echo Dot (5th Gen, 2022 release) with clock | Smart speaker with clock and Alexa | Cloud Blue for $29.99
• Echo Pop | Full sound compact smart speaker with Alexa | Midnight Teal for $17.99
• Link to more Amazon Devices on sale

Gift Card Deals

• Amazon has many 3rd party gift cards on sale here. Some examples include:
  • Buy $50 Uber get $10 credit, code UBER
  • Buy $50 Game & Grub get $10 credit, code GAME (this card works at Xbox & GrubHub among others)
  • Buy $50 TopGolf get $10 with code TOPGOLF
  • Buy $50 Gap Options card (valid at Gap, Old Navy, Banana Republic, Athleta) save $10.50 with code GAP23
  • Buy $50 Gap gift card save $10.50 with code PRIMEGAP
  • Buy $50 Old Navy save $10.50 with code OLDNAVY23
  • Buy $100 DoorDash gift card get $20 credit, code DASH
  • Buy $50 Lyft gift card, save $10 with code LYFT
  • Buy $50 GrubHub save $10 with code GRUB23

Non-Amazon Products

• Best Buy is offering the Pixel 7 Pro for T-Mobile for $499.99 when you activate it on T-Mobile right away (that’s the full price without a trade-in — you’ll pay less with a qualifying trade-in). I think you need to be on one of the new Go5G or Go5G Plus plans in order to get this deal. I believe the phone should be able to be unlocked after 40 days on T-Mobile.
• Hisense 55″ Class – A65K Series – 4K UHD LED LCD TV: 2 for $400 in select areas (or even better deals on 3, 4, or 5) in select areas via Costco. Zip code 90210 worked.
• Amazon has Microsoft 365 Family (Office) + $20 Amazon Gift Card | 3 Months Free, Plus 12-Month Auto-Renewal | Up to 6 People + $20 Amazon gift card for $69.99. Good deal if you need Microsoft Office for multiple people.
• Adorama has the Bose QuietComfort 45 headphones on sale also. They are bundling a powerbank / battery pack (despite the energizer wireless one shown in the pictures, it is actually this off-brand non-wireless one that they sell for $25). Still, this might beat the Amazon deal for some.
• Google Fi Wireless Unlimited Plus Plan | Talk/Text/Data | Unlimited 5G/4G LTE | SIM Kit – 1 Month for $16. This plan is normally $65 + tax. It includes data abroad. I’m not sure what the throttle cap is, but this might make sense for a trip abroad. I believe this only works for the first month. Update: They also have the Simply Unlimited plan (which covers the US / Canada / Mexico) for one month for $13.
• ASUS ZenBook Pro Duo 15 UX582 Laptop, 15.6” OLED 4K Touch Display, i7-12700H, 16GB, 1TB, GeForce RTX 3060, ScreenPad Plus, Windows 11 Home, Celestial Blue, UX582ZM-AS76T for $1299.99. I used a Zenbook for a while and then went with a Lenovo because of a solid Capital One Shopping cashback deal. I regret it: I’ve had issues with the Lenovo and the Zenbook screen was just gorgeous (and I spend a lot of time looking at my computer). This ZenBook Pro Duo is probably a ridiculous idea for most people, but I’ve had my eye on the Duos and this is the lowest price I’ve seen on one. The 15.6″ size is the turnoff here since that is less portable.
• iRobot Roomba j6+ (6550) Self-Emptying Robot Vacuum – Identifies and Avoids Pet Waste & Cords, Empties Itself for 60 Days, Smart Mapping, Compatible with Alexa, Ideal for Pet Hair for $399.99. I can’t speak to the quality of this robot vacuum, but this is far less than Amazon usually charges for it according to camelcamelcamel.
• Holy Stone HS720E GPS Drone with 4K EIS UHD 130 FOV Camera for Adults Beginner, FPV Quadcopter with Brushless Motor, 2 Batteries 46 Min Flight Time, 5GHz Transmission, Smart Return Home, Follow Me for $209.99. I’m not familiar with this brand or model, but my wife got me a DJI Mini 2 drone at the holidays and I’ve been having a ton of fun learning to fly it. This one that’s on sale appears to have some of the best features you’d want in a beginner drone for a great price (according to camcelcamelcamel, it’s usually $300). If you used the pay-with-points discount on this, it would be a cheap way to get a drone that looks like it has a lot of desirable features. There are some cheaper options, but this one has GPS. I’m just going to say that GPS might come in handy if you accidentally clip a tree in the woods at a distance.
• Anker Power Bank, 25,600mAh Portable Charger 87W Bundle with 65W USB-C Wall Charger, Works for MacBook Pro, Dell XPS, Microsoft, Pixelbook, iPhone 13 series, Samsung, iPad Pro, and More for $104.99. Yes, this is an expensive battery pack, but it charges things quickly, can charge my phone multiple times (no fear of running out of battery on a long flight if my power outlet doesn’t work), and it’ll even charge my laptop. Note that it is quite heavy.
• SAMSUNG Galaxy Buds Live True Wireless Earbuds US Version Active Noise Cancelling Wireless Charging Case Included for $64.99.
• Christopher Knight Home CKH Wicker Tear Drop Hanging Chair, Brown for $215.59 from Amazon. This one caught my eye at Dan’s Deals because the Grand Hotel Victoria had this style of chair in one of the relaxation rooms and we loved it. With the $60 off from the pay-with-points discount, I nearly made a $155 impulse purchase on this.
• Rakuten offering 15x on Dell, 10x on travel including Choice, Best Western, activities & more
• Update: Dell matched Amazon’s deal below on the Bose QuietComfort 45 noise-cancelling headphones, which is great news for Business Platinum cardholders. You can see more in our post, but the short story is that you can buy the White Smoke color for $199 (update $2: that color is now sold out) and use your Business Platinum credit (up to $200 from July to December, enrollment required) and even stack with 15x from Rakuten and an additional 10% back via Amex Offer (targeted, enrollment required) to make for a really solid stack. The black color is still available (our affiliate link) for $229, which would make them cost about $7 after credits if you have both the $200 Business Platinum and 10% back offer to stack and you would earn 3,435 Membership Rewards points from Rakuten.
• Bose QuietComfort Earbuds II, Wireless, Bluetooth, World’s Best Noise Cancelling In-Ear Headphones with Personalized Noise Cancellation & Sound, Triple Black for $249.99
• Bose QuietComfort 45 Bluetooth Wireless Noise Cancelling Headphones – White Smoke for $199.00. Ever-popular with travelers and this color is cheaper than black.
• Bose QuietComfort 45 Bluetooth Wireless Noise Cancelling Headphones – Black for $229.00 — it’ll cost you $30 more if you want Black instead of white.
• Sony WH-1000XM4 Wireless Premium Noise Canceling Overhead Headphones with Mic for Phone-Call and Alexa Voice Control, Midnight Blue WH1000XM4 for $248. These are a popular alternative to the Bose headphones.
• Apple Watch Series 8 [GPS 45mm] Smart Watch w/Midnight Aluminum Case with Midnight Sport Band – S/M. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant for $309.99
• Apple Watch Series 8 [GPS 41mm] Smart Watch w/Midnight Aluminum Case with Midnight Sport Band – M/L. Fitness Tracker, Blood Oxygen & ECG Apps, Always-On Retina Display, Water Resistant for $279.99
• Apple Watch SE (2nd Gen) [GPS 40mm] Smart Watch w/Starlight Aluminum Case & Starlight Sport Band – S/M. Fitness & Sleep Tracker, Crash Detection, Heart Rate Monitor, Retina Display, Water Resistant for $199.99
• Apple AirPods (2nd Generation) Wireless Earbuds with Lightning Charging Case Included. Over 24 Hours of Battery Life, Effortless Setup. Bluetooth Headphones for iPhone for $89.99
• Apple AirPods (3rd Generation) Wireless Earbuds with Lightning Charging Case. Spatial Audio, Sweat and Water Resistant, Up to 30 Hours of Battery Life. Bluetooth Headphones for iPhone for $139.99
• Google Pixel Buds A-Series – Wireless Earbuds – Headphones with Bluetooth – Clearly White for $59. My wife and I both use these and have been very happy with them. Note that they are not noise-cancelling — I generally prefer it that way so I can hear a child screaming or know what’s going on around me. Also available for the same price in other colors (like Sea, Charcoal, and Dark Olive)
• Google Pixel Buds Pro – Noise Canceling Earbuds – Up to 31 Hour Battery Life with Charging Case- Bluetooth Headphones – Compatible with Wireless Charging for $138.99. If you really need noise-cancelling, you can bump up to the pro. Personally, I wouldn’t find it to be worth the additional premium over Series A, but I’m sure that some disagree. Available in all of the colors.
• Google Pixel 7 Pro – 5G Android Phone – Unlocked Smartphone with Telephoto/Wide Angle Lens, and 24-Hour Battery – 128GB – Obsidian for $649.00. I’ve been very happy with this phone. Almost all of my own pictures and video that exist in posts or on my Instagram since October have been taken with this phone.
• Google Pixel 6a – 5G Android Phone – Unlocked Smartphone with 12 Megapixel Camera and 24-Hour Battery for $249. I used this phone for a while and I think it was worth it at this price point, though I paid less almost a year ago (I bought it specifically to trade in for a 7 Pro when it came out).
• Google Pixel 7-5G Android Phone – 128GB – Obsidian Bundled with Pixel Buds A-Series – Wireless Earbuds – Charcoal for $499. This is a good bundle deal if you prefer buying your phones unlocked.
• Samsung Phones & Accessories (Galaxy S23 starts at $599.99, but there are also deals on refurbs, watches, earbuds, and other accessories)
• Up to 20% off Amazon Warehouse Deals (discounts available at checkout)
• Hook On Chair, Clip on High Chair, Fold-Flat Storage Portable Baby Feeding Seat, High Load Design, Attach to Fast Table Chair Removable Seat for Home and Travel(Grey) for  for $47.99. When people ask me about travel products that were convenient with a baby, this was it. We actually had a different brand that isn’t on sale for Prime Day (this one, which is currently $79 and not on sale for Prime Day). We had two of these and were so glad we had them.

Sign Up For Prime (Including 30 Day Free Trial)

Most Prime Day deals are only available if you have a Prime membership. If you don’t already have Prime, you can sign up here and get a 30 day free trial. That’ll cover you for Prime Day and you can then easily cancel at no cost a few weeks later if you don’t want to continue.

If you want to buy an annual Prime membership (i.e. rather than paying month-to-month), click through from TopCashback to receive a $15 Amazon gift card free.

Cashback Through Shopping Portals

Some shopping portals offer cashback on Amazon purchases. They tend to be restricted to certain categories such as Amazon devices (e.g. Kindles, Fire TV Sticks, etc.). Be sure to check terms closely.

Promo Credit & Discount Deals

‘Use 1 Point’ Deals

Items for these deals have to be shipped and sold by Amazon. All these are targeted offers, so you might be eligible for many of them or none at all.

• American Express
  • Amazon: Get 40% Off $100 When Redeeming 1 Membership Rewards Point (Targeted). This could make for a great stack!
    • Direct link to activation
• Chase
  • Get 50% off (up to $15) when you use 1 Chase Ultimate Rewards point at checkout.
    • Direct link to activation
• Discover
  • Spend $75+ on Amazon & get $10 off when redeeming at least 1 Discover point..
    • Direct link to activation

General discounts

• 50% off Amazon subscribe and save
• Add an American Express card to your Amazon account & get $15 off $15.01+ when using promo code AMEXCARD15.
• Get $15 Off When Adding Citi Card & Using Promo Code CITICARD15

Spending Offers

• Amazon Amex Offer: 5x bonus points on up to $300 spend.

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